Shout! Factory, Hasbro & Playstation team up to offer The Transformers: The Complete First Season

SHOUT! FACTORY, HASBRO AND PLAYSTATION TEAM UP TO OFFER THE TRANSFORMERS: THE COMPLETE FIRST SEASON 25th ANNIVERSARY EDITION TO PLAYSTATION® USERS

LOS ANGELES, CA (7/23/09) - Shout! Factory, in collaboration with Hasbro, Inc. (NYSE: HAS), and Sony Computer Entertainment America (SCEA) announced today that THE TRANSFORMERS: The Complete First Season 25th Anniversary Edition from Shout! Factory will be available on PlayStation®Network’s video delivery service for PLAYSTATION®3 (PS3™) and PSP® (PlayStation®Portable) systems in the United States. All season one episodes of THE TRANSFORMERS, in the order they were intended and with remastered audio, will be available for electronic purchase beginning today.

“As the home entertainment experience continues to expand through a variety of digital entertainment platforms, we are excited to announce this phase of our digital distribution program for Hasbro’s original animated TV property THE TRANSFORMERS,” states Shout! Factory founding partner and COO Bob Emmer. “We’ve had exceptional results with the June 2009 DVD release of THE TRANSFORMERS: The Complete First Season 25th Anniversary Edition. We are thrilled to bring this property in a digital format to PlayStation users.”

“Millions of PlayStation Network users are already enjoying a large library of content offerings and this deal with Shout! Factory & Hasbro furthers that growth by bringing a variety of pop culture movies, TV and video content," said Eric Lempel, director of PlayStation Network Operations and Strategic Planning, SCEA. "PlayStation delivers an unparalleled combination of hardware, software and online services for consumers to enjoy at home and on the go with the PSP."

This collaboration expands the PlayStation Network video delivery service now to over 2,000 movies and over 10,000 TV episodes, many available in both SD and HD, making the PS3 system the ultimate entertainment platform, and the PSP system a leader in portable entertainment. Additionally, PlayStation Network offers movies in HD from all major motion picture studios and gives PS3 users the largest selection of movies on any gaming platform.

For more information about the content available on PlayStation Network visit: http://www.us.playstation.com.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

About Shout! Factory
Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit www.shoutfactory.com.

About PlayStation®Network
The PlayStation®Network is an entertainment network that unites people and innovative entertainment to deliver captivating experiences worldwide. In addition to offering new and original forms of entertainment, the PlayStation Network supports free* and community-centric online gameplay, communication tools, and PSP® (PlayStation®Portable) and PLAYSTATION®3 connectivity. As of June 2009, the PlayStation Network has more than 25 million registered accounts worldwide.

*User responsible for internet fees.

"PlayStation", "PLAYSTATION" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.