Hasbro Registers Possible Transformers-Related Trademarks

Sunday, July 10th, 2016 4:24AM CDT

Category: Toy News
Posted by: Bronzewolf Views: 25,696

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As the website TF@TM reported, it looks like Hasbro has registered two trademarks that seem to relate to the TF brand:

1. PLAYSKOOL HEROES, (a trademark already being used by the Rescue Bots line)
and
2. HEROES AT PLAY (a completely new trademark)

Both trademarks have been filed under this category:
“Toy vehicles and accessories for use therewith; toy action figures and accessories for use therewith; toy action figures, toy vehicles and toy robots convertible into other visual toy forms”

What are your thoughts? Is the "Heroes at Play" Trademark a potential new sub-line for Rescue Bots? Discuss below!

And as always, keep your optics and audio sensors tuned to Seibertron.com, your best source on the net for Transformers news!

Credit(s): USPTO

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Re: Hasbro Registers Possible Transformers-Related Trademarks (1804447)
Posted by Emerje on July 10th, 2016 @ 6:18pm CDT

"Heroes at Play" sounds more like a slogan than a toy line. Either that or I'm picturing superheroes as kids on a playground.

Emerje

Re: Hasbro Registers Possible Transformers-Related Trademarks (1804615)
Posted by Glarryg on July 11th, 2016 @ 1:08pm CDT

"Heroes At Play" almost sounds like it might be a name for a line of role-play toys, like costumes and Nerf-type guns.

Glarryg

Re: Hasbro Registers Possible Transformers-Related Trademarks (1807013)
Posted by WreckerJack on July 20th, 2016 @ 4:12am CDT

Glarryg wrote:"Heroes At Play" almost sounds like it might be a name for a line of role-play toys, like costumes and Nerf-type guns.

Glarryg

When I search for "heroes at play" + hasbro I get a bunch of kiddie looking super heroes.

This was the only TF looking thing I could find - which looks old to me so I think that what we are getting is not exactly this pic.

It's probably something similar to "Play skool heroes". I do hope it is a nerf gun rather than bad looking mini figs that don't do anything.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1807257)
Posted by D-Maximal_Primal on July 20th, 2016 @ 11:08pm CDT

Continuing with the galleries from opening night of San Diego Comic Con, we give to you our new gallery featuring the Rescue bots. These rescue bots show off the new High Tide and Salvage molds, which are newly upscaled. Also seen are Quickshadow, Morbot, and the vehicle mode for the new Chase. Now, these are all figures that have been revealed before, and tomorrow night is when the new reveals shall be shown off, so stay tuned and check out some of the images below.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1807263)
Posted by Decepticon Stryker on July 20th, 2016 @ 11:16pm CDT

I am actually surprised that a line without Decepticons has gone on this long. Not that I'm complaining, of the few episodes I've seen they actually come up with some pretty creative disasters.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1807265)
Posted by Sabrblade on July 20th, 2016 @ 11:19pm CDT

Decepticon Stryker wrote:I am actually surprised that a line without Decepticons has gone on this long.

Well, it is over in the Playskool aisle with all the toys that don't need bad guys. Preschool toys in general seem to get along well enough if they prove fun enough for the young'uns.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1807277)
Posted by Decepticon Stryker on July 20th, 2016 @ 11:37pm CDT

Sabrblade wrote:
Decepticon Stryker wrote:I am actually surprised that a line without Decepticons has gone on this long.
Well, it is over in the Playskool aisle with all the toys that don't need bad guys. Preschool toys in general seem to get along well enough if they prove fun enough for the young'uns.

Yeah. Can't really argue with that.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1807322)
Posted by ScottyP on July 21st, 2016 @ 7:20am CDT

I got that Fire Station on Prime Day not realizing how big it was. Had assumed it'd come with a cool new animal Targetmaster but it didn't. That said, it's actually super fun, and worth it just for the ground bridge.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1807335)
Posted by D-Maximal_Primal on July 21st, 2016 @ 8:02am CDT

ScottyP wrote:I got that Fire Station on Prime Day not realizing how big it was. Had assumed it'd come with a cool new animal Targetmaster but it didn't. That said, it's actually super fun, and worth it just for the ground bridge.

Hod up here:

ScottyP wrote:it's actually super fun, and worth it just for the ground bridge.

Hold it, hold it...

ScottyP wrote:ground bridge.

Ok, now that is very cool. Now I want one

Re: Hasbro Registers Possible Transformers-Related Trademarks (1807342)
Posted by Sabrblade on July 21st, 2016 @ 8:10am CDT

D-Maximus_Primal wrote:
ScottyP wrote:ground bridge.

Ok, now that is very cool.

Yep, just like in the show.

And like we saw in the Toy Fair pics:

Re: Hasbro Registers Possible Transformers-Related Trademarks (1807345)
Posted by D-Maximal_Primal on July 21st, 2016 @ 8:14am CDT

I want the Groudbridge. That is awesome.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1807720)
Posted by Bronzewolf on July 21st, 2016 @ 3:07pm CDT

Seibertronians, we have new footage of the Hasbro San Diego Comic Con Rescue Bots display, thanks to Seibertron! Check it out embedded below and tell us your thoughts below! What do you think about this line? Have the new included characters changed your opinion?

And, as always, keep it right here, on Seibertron.com, for the latest and greatest Transformers news on the net!

Re: Hasbro Registers Possible Transformers-Related Trademarks (1809303)
Posted by Va'al on July 26th, 2016 @ 11:49am CDT

Fellow Seibertronian and one of my ancestors Tigertrack has just sent us a sighting for the Playskool Heroes Transformers: Rescue Bots line, as spotted in his Toys'R'Us in Westland, MI. The round-up includes the Optimus Prime Racing Trailer with Blurr for $29.99, and Rescue Racers Bumblebee and Sideswipe for $14.99 each. Check out photo proof below, and make sure to mark up any new sighting in our database and regional boards!

Re: Hasbro Registers Possible Transformers-Related Trademarks (1809308)
Posted by Tigertrack on July 26th, 2016 @ 12:26pm CDT

Your ancestor? Damn, I'm old. And proud of my lineage. Are you just waiting for the inheritance?

Re: Hasbro Registers Possible Transformers-Related Trademarks (1812274)
Posted by Bronzewolf on August 4th, 2016 @ 11:03pm CDT

Hey Seibertronians! A bit of Rescue Bots news for you tonight. We saw it at Comic Con, we saw it online, but for some reason no one had seen the Rescue Bots Griffin Rock Fire House Playset at a brick and mortar store!. But wait no longer! It's been spotted by Yours truly at the Council Tree Target in Fort Collins, Colorado. Check it out below!

What are your thoughts on this plays at? Does that cool spacebridge sway your opinion one way or another? Have you already seems this at retail? Let us know below!

Re: Hasbro Registers Possible Transformers-Related Trademarks (1812443)
Posted by D-Maximal_Primal on August 5th, 2016 @ 11:50am CDT

I just want the Spacebridge

Re: Hasbro Registers Possible Transformers-Related Trademarks (1812930)
Posted by RAR on August 7th, 2016 @ 12:58am CDT

The Fire House is in the new UK Argos catalogue and a few other UK online listings too. but as it costs £50.00 i'll wait for a sale since the boat got reduced to £15.00 I'll wait a bit.

I'm very disappointed that the large Playsets do not come with more articulated figures and and Transforming pet-figure just to make them more appealing.

I think adding articulation is a good reason to make people buy the characters again. and the lack of joints does limit them a bit compared to the previous (pre-cartoon) stuff

Re: Hasbro Registers Possible Transformers-Related Trademarks (1818778)
Posted by Va'al on August 26th, 2016 @ 3:15am CDT

Fellow Seibertronian Scottimus sends us a sighting notification from the fine city of Centereach, Long Island, and its Walmart store - featuring the Transformers Playskool adventure playset Rescue Bots Starter Pack (Griffin Rock Rescue Team), with two-step converting Blades, Heatwave, Chase and Boulder! Check out photo proof below, and make sure to use our Sightings database and boards to help out other fans across the community, too.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1818797)
Posted by RAR on August 26th, 2016 @ 5:04am CDT

Does anyone remember one of the toy shows they showed a reissue of the previous larger Rescue bots (not the smaller ones) I remember noticing as it was the 1st time there had been chase that size with the blue colouring that didn't have the clear pieces as well.

Did they ever get released at retail. ?

Though i'd ask as this boxed set reminded me.

-----------

As for the above set if they are just repacks it's likely cheaper to buy the Rescue bots in the two for £15.00 deals for a UKSTER

Re: Hasbro Registers Possible Transformers-Related Trademarks (1818831)
Posted by Targetmaster Kup on August 26th, 2016 @ 9:00am CDT

I saw this at Target probably a month ago in Dallas, TX.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1818832)
Posted by Targetmaster Kup on August 26th, 2016 @ 9:00am CDT

RAR wrote:Does anyone remember one of the toy shows they showed a reissue of the previous larger Rescue bots (not the smaller ones) I remember noticing as it was the 1st time there had been chase that size with the blue colouring that didn't have the clear pieces as well.

Did they ever get released at retail. ?

Though i'd ask as this boxed set reminded me.

-----------

As for the above set if they are just repacks it's likely cheaper to buy the Rescue bots in the two for £15.00 deals for a UKSTER

They were spotted in Asia, but nowhere else as far as I can tell.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1825703)
Posted by D-Maximal_Primal on September 17th, 2016 @ 11:49am CDT

We bring to you on this fine Saturday news of a new Rescue Bots Sighting. The first bad guy robot to be introduced in the line, Morbot, along with new Rescue Bot Quickshadow have been spotted at US retail in the Toys R Us in Westland, Michigan. Each figure was $12.99. So head on out and start looking for these new Rescue Bots figures, and let us know what you find in our Sightings section!

Re: Hasbro Registers Possible Transformers-Related Trademarks (1825791)
Posted by Survivefan23 on September 17th, 2016 @ 3:35pm CDT

Ben of BWTF spotted Those 2 & Blurr at a Toys R Us in his area.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1837610)
Posted by Targetmaster Kup on October 29th, 2016 @ 7:10am CDT

Rescue Bots New Hoist on sale at Amazon for $9 at https://www.amazon.com/Playskool-Heroes-Transformers-Rescue-Rescan/dp/B011KD5COY/ref=as_li_ss_tl?tag=seibertron07-20&ie=UTF8&linkCode=sl1&linkId=392b33653482c47d58e92fd06f74eea5

Re: Hasbro Registers Possible Transformers-Related Trademarks (1837629)
Posted by RAR on October 29th, 2016 @ 9:43am CDT

Has anyone tried using the Old Rescue Bots playsets with the new ones - for example The Griffon Rock Firestation set with the Optimus Prime Fire Station set ?

Re: Hasbro Registers Possible Transformers-Related Trademarks (1838182)
Posted by Va'al on November 1st, 2016 @ 5:06am CDT

Via Twincast podcaster ScottyP we also have news of unseen until now products from the Transformers: Rescue Bots line - spotted over on Entertainment Earth - including Swift the Cheetahbot and a bear Minibot called Sequoia, an unknown new Rescue Bot named Brushfire, and a Megabot Copter Crane Blades. Check out images below!

Re: Hasbro Registers Possible Transformers-Related Trademarks (1838194)
Posted by Microraptor on November 1st, 2016 @ 6:50am CDT

That Blades is really neat!

Re: Hasbro Registers Possible Transformers-Related Trademarks (1838201)
Posted by Sabrblade on November 1st, 2016 @ 7:17am CDT

Oh man! Such a missed opportunity to finally give Blades a toy of his scoop claw.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1838262)
Posted by Survivefan23 on November 1st, 2016 @ 4:17pm CDT

Can't wait to see what Brushfire looks like. I wonder if he'll debut in Season 5.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1838293)
Posted by Sabrblade on November 1st, 2016 @ 7:53pm CDT

It just hit me. The gray and red color scheme of the Megabot Optimus reminds me of his upgraded form from the season 1 finale/season 2 of RID 2015.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1838473)
Posted by hurricane567 on November 2nd, 2016 @ 10:56am CDT

Still can't find Valor anywhere!

Re: Hasbro Registers Possible Transformers-Related Trademarks (1838476)
Posted by Sabrblade on November 2nd, 2016 @ 11:01am CDT

hurricane567 wrote:Still can't find Valor anywhere!

As far as can be told, he hasn't been released yet.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1838539)
Posted by Survivefan23 on November 2nd, 2016 @ 4:04pm CDT

Valor is on Amazon for $6.99.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1847825)
Posted by william-james88 on December 19th, 2016 @ 8:25am CST

There is a new unknown Rescue Bots rescan figure with an ATV alt mode found in the "crane" of Rescue Bots Megabots Copter Crane Blades on the back of his package. It seems to be a transforming figure. What do you make of it? Here are some images of the back of the box and the asterix next to the toy states that the figure is to be sold seperately.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1847826)
Posted by Bombilation on December 19th, 2016 @ 8:36am CST

It makes me of Sureshock from Armada/Energon. If that's who it is, then it's homage of the year.

If not, I'd guess Cliffjumper, namely because I'm crazy.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1847827)
Posted by Sabrblade on December 19th, 2016 @ 8:42am CST

It's color scheme looks like Servo's deco.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1847836)
Posted by Easy Tiger on December 19th, 2016 @ 10:53am CST

It's this thing, isn't it?

Bumblebee-Go-Kart-Nuremberg-Toy-Fair-2017-200x200.jpg

( Image from http://news.tfw2005.com/2016/12/18/hauck-hti-display-transformers-merchandise-nuremberg-toy-fair-2017-330175 )

Re: Hasbro Registers Possible Transformers-Related Trademarks (1847841)
Posted by Survivefan23 on December 19th, 2016 @ 11:06am CST

Maybe Brushfire.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1847843)
Posted by Sabrblade on December 19th, 2016 @ 11:13am CST

Easy Tiger wrote:It's this thing, isn't it?

Bumblebee-Go-Kart-Nuremberg-Toy-Fair-2017-200x200.jpg

( Image from http://news.tfw2005.com/2016/12/18/hauck-hti-display-transformers-merchandise-nuremberg-toy-fair-2017-330175 )

Isn't that just a full-sized children's ride-able toy?

Re: Hasbro Registers Possible Transformers-Related Trademarks (1847847)
Posted by william-james88 on December 19th, 2016 @ 11:36am CST

Sabrblade wrote:
Easy Tiger wrote:It's this thing, isn't it?

Bumblebee-Go-Kart-Nuremberg-Toy-Fair-2017-200x200.jpg

( Image from http://news.tfw2005.com/2016/12/18/hauck-hti-display-transformers-merchandise-nuremberg-toy-fair-2017-330175 )
Isn't that just a full-sized children's ride-able toy?

I think he was making a joke. It looks nothing like the toy in the pic and its just a BB themed kids vehicle.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1847857)
Posted by kurthy on December 19th, 2016 @ 1:10pm CST

Sabrblade wrote:It's color scheme looks like Servo's deco.

I was thinking the same thing. Doesn't Servo turn into a rocket sled or something?

Re: Hasbro Registers Possible Transformers-Related Trademarks (1847910)
Posted by lowman_x on December 19th, 2016 @ 4:01pm CST

Call me crazy, but could we be looking at a Rescue Bots updated version of Fixit with a new alt-mode? The way the handle bars look like they could move somewhat makes me think of eyebrows and the seat area with the two blue circles *could* be eyes........

Or I'm just talking crazy talk.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1847912)
Posted by D-Maximal_Primal on December 19th, 2016 @ 4:15pm CST

lowman_x wrote:Call me crazy, but could we be looking at a Rescue Bots updated version of Fixit with a new alt-mode? The way the handle bars look like they could move somewhat makes me think of eyebrows and the seat area with the two blue circles *could* be eyes........

Or I'm just talking crazy talk.

I can actually see it a bit. I see the eyes, the potential for a headcrest, the arms... it's possible

Re: Hasbro Registers Possible Transformers-Related Trademarks (1847935)
Posted by Emerje on December 19th, 2016 @ 6:54pm CST

lowman_x wrote:Call me crazy, but could we be looking at a Rescue Bots updated version of Fixit with a new alt-mode? The way the handle bars look like they could move somewhat makes me think of eyebrows and the seat area with the two blue circles *could* be eyes........

Or I'm just talking crazy talk.

If you're crazy then I'm crazy because that was my first impression, too. The two blue things on the top near the seat is a fake front to the ATV. I think the top of the ATV is the front of the bot with the seat and silver part on the end making the body. The arms are on the sides, you can see the peg holes above the exhaust pipes. The rear wheels would make his legs, and the top "lights" his face with the real ATV front getting pushed onto his back. Yeah, I can see it for sure.

Although, I wonder if it could actually be TLK Squeaks repurposed for Rescue Bots?

Emerje

Re: Hasbro Registers Possible Transformers-Related Trademarks (1847969)
Posted by Sabrblade on December 19th, 2016 @ 10:07pm CST

Fixit isn't gold/brown, though (compare the ATV to the bright orange seen on Blades himself, which is a much closer match to Fixit's orange).

kurthy wrote:
Sabrblade wrote:It's color scheme looks like Servo's deco.

I was thinking the same thing. Doesn't Servo turn into a rocket sled or something?

In the show, Servo's kind of got a multipurpose transformation function, able to turn into just about anything useful, with him usually turning into some kind of tool or machine, either mobile or stationary.

Re: Hasbro Registers Possible Transformers-Related Trademarks (1848160)
Posted by Easy Tiger on December 20th, 2016 @ 6:12pm CST

william-james88 wrote:
Sabrblade wrote:
Easy Tiger wrote:It's this thing, isn't it?

Bumblebee-Go-Kart-Nuremberg-Toy-Fair-2017-200x200.jpg

( Image from http://news.tfw2005.com/2016/12/18/hauck-hti-display-transformers-merchandise-nuremberg-toy-fair-2017-330175 )
Isn't that just a full-sized children's ride-able toy?

I think he was making a joke. It looks nothing like the toy in the pic and its just a BB themed kids vehicle.

Thanks, yeah it was a joke

In all seriousness, I think the smart money is on Fixit - you can unfold it in your head. He's essentially lying on his back. The front wheels are his shoulders. The silver 'seat' is the bit that visually connects to his wheelbase. I imagine his face is hidden at the back of the handlebar assembly.

Of course, if that's the case, his torso would essentially end up looking like an upside-down version of his RID head.

Edit: I'm an idiot. I've just noticed that Emerje has written an almost idential unfolding of it. Well, at least I'm not alone...

Re: Hasbro Registers Possible Transformers-Related Trademarks (1848166)
Posted by Bronzewolf on December 20th, 2016 @ 8:02pm CST

Seibertronians, remember that unidientified ATV Rescue Bot figure That was found yesterday on the back of Rescan series Blades' packaging? Well the mystery seems to be solved on the back of Rescan series Sequoia's packaging, as the figure is not only identified as "Brushfire", but also shown in it's robot mode, utilizing Sequoia in her (Fire?) Axe mode! This also doubles as our first in-hand look at Sequoia! Check out the pics below!

Re: Hasbro Registers Possible Transformers-Related Trademarks (1848167)
Posted by lowman_x on December 20th, 2016 @ 8:04pm CST

Bronzewolf wrote:Seibertronians, remember that unidientified ATV Rescue Bot figure That was found yesterday on the back of Rescan series Blades' packaging? Well the mystery seems to be solved on the back of Rescan series Sequoia's packaging, as the figure is not only identified as "Brushfire", but also shown in it's robot mode, utilizing Sequoia in her (Fire?) Axe mode! This also doubles as our first in-hand look at Sequoia! Check out the pics below!

Ha ha! Well, looks like I was waaaaaaay off! LOL

Re: Hasbro Registers Possible Transformers-Related Trademarks (1848179)
Posted by RAR on December 20th, 2016 @ 9:29pm CST

Nice design reminds me of a Armada era Minicon inflated to a larger size.

Does it "shock" have elbows !!!

I'm keeping my fingers crossed for some UK distribution on the Minicon cases - I love them things - I just wish the Police Playset was not being so illusive as I need to get the dog-cycle too.

The long 5mm posts they have would mean they'd be cross-compatible with the 2017 RID toys too (I think)

Re: Hasbro Registers Possible Transformers-Related Trademarks (1848350)
Posted by Underc3211 on December 21st, 2016 @ 8:52pm CST

I never thought I'd say this for a rescue bots toy but; I like it. It actually looks pretty solid and I'm tempted to actually buy it.

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