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Hasbro's 2013 Transformers Hall of Fame Fans' Choice Poll Open

Transformers News: Hasbro's 2013 Transformers Hall of Fame Fans' Choice Poll Open
Date: Sunday, June 16th 2013 10:56am CDT
Categories: Event News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Views: 35,620

The official Hasbro Transformers website has opened its fan choice poll for the Hall of Fame 2013 inductees. Just like the Fan Built Bot Poll, you can vote once a day, every day, until Friday June 21, for one of the following (two will eventually pass): Ultra Magnus, Arcee, Beast Wars Megatron, Rodimus/Hot Rod, Prowl.

Hasbro's 2013 Transformers Hall of Fame Fans' Choice Poll Open


Hello, TRANSFORMERS fans!

The time has come for the public at large to select two Fans’ Choice robot inductees to make up the class of 2013 for the TRANSFORMERS Hall of Fame! Drawn from an open nomination process as voted upon by the readers of TRANSFORMERS fan sites, the five beloved TRANSFORMERS characters who garnered the most votes are now online at TRANSFORMERS.COM for an open vote. The two characters who receive the most votes by 11:59 p.m. ET on June 21st will be inducted into the TRANSFORMERS Hall of Fame!

The five nominees, in alphabetical order, are:

ARCEE
MEGATRON (Beast Wars)
PROWL
RODIMUS/HOT ROD
ULTRA MAGNUS


Please let your readers know that the voting period is open from now until 11:59 p.m. ET on June 21st. The two characters receiving the most fan votes in the final polling will be announced at Hasbro’s panel on Saturday, June 29th, at TRANSFORMERS BotCon in San Diego!

Roll Out!

Transformers: Legends Heavy Metal War, Part 1 Begins Today

Transformers News: Transformers: Legends Heavy Metal War, Part 1 Begins Today
Date: Thursday, June 13th 2013 6:01pm CDT
Category: Press Releases
Posted by: LOST Cybertronian | Credit(s): Mobage Press Release

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Views: 30,091

A new Transformers: Legends event starts today. Heavy Metal War, Part 1 starts today at 5 pm PT and runs through June 20 at 5 pm PT. The following press release from Mobage gives more details.

DeNA and HASBRO are kicking off a special in-game event today for the popular action card battle mobile game TRANSFORMERS: LEGENDS. Beginning today at 5 pm PT through June 20th at 5 pm PT players can take part in Heavy Metal War, Part 1 and ride along with Long Haul, Hook and Bonecrusher to make a daring attack against the Autobots!



About Heavy Metal War, Part 1:



Megatron has challenged Optimus Prime to a duel, with nothing less than the right to stay on Earth at stake! However, the battle is just a distraction, and the Constructicons are headed to infiltrate the Autobot base and strike directly at Teletraan I. Ironhide, Wheeljack, Ratchet and Brawn are the only Autobots left to stop the Constructicons, and they have vowed to mount a mighty defense.



Download TRANSFORMERS: LEGENDS for free at:

http://mobage.com/games/TRANSFORMERS-LEGENDS


Re: Transformers: Legends Mobile Device Game Updates

This September, IDW Gets Animated!

Transformers News: This September, IDW Gets Animated!
Date: Thursday, June 13th 2013 12:20pm CDT
Categories: Comic Book News, Press Releases
Posted by: Va'al | Credit(s): IDW Publishing

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Views: 21,499

A bit of fun news from our friends over at IDW. As part of a new advertising stunt, the covers of a number of their titles this coming September will feature classic cartoon styled covers, including Transformers: More Than Meets the Eye #21! Check out the press release below for more information, and check out the cover mirrored below.

This September, IDW Gets Animated! (Note: not TFA)


Prepare for your favorite IDW comics to get a little more animated than usual this September! All month long, IDW will be publishing special “IDW GETS ANIMATED” variant covers rendered in vein of classic cartoons! Ever wondered what The X-Files’ Mulder and Scully would look like as colorful, hijinks-having monster chasers? Ever wanted to see the mighty Judge Dredd as a rubber-jointed 70’s warrior? OF COURSE YOU HAVE!

Luckily for you, intrepid reader, so have we! This September only, eager fans will be able to find the following titles with special “IDW GETS ANIMATED” variant covers:

While the content of the books will be the same, these variant covers are going to be a vivid blast of cartoon madness. It’s going to be a fun month to say the least, so fans are urged to drop their local comic shop a line and reserve their copies now!

Black Dynamite #1 by Six Point Harness Studios
Danger Girl: The Chase #1 by Loston Wallace
Doctor Who #13 by Blair Shedd
Ghostbusters #8 by Dan Schoening
G.I. Joe: A Real American Hero #194 by Jim Rugg
Judge Dredd #11 by Phil Postma
Popeye Classics #14 by Jack Mendelsohn
Teenage Mutant Ninja Turtles New Animated Adventures #3 by Tanya Roberts
T.H.U.N.D.E.R. Agents #2 by The Sharp Brothers
Transformers: More Than Meets the Eye #21 by Andy Suriano
The X-Files: Season 10 #4 by The Sharp Brothers


This September, IDW Gets Animated! (Note: not TFA)

The Hunt is On - Transformers Prime Beast Hunters UK Tour

Transformers News: The Hunt is On - Transformers Prime Beast Hunters UK Tour
Date: Wednesday, June 12th 2013 6:46am CDT
Categories: Cartoon News, Event News, Press Releases, Digital Media News
Posted by: Va'al | Credit(s): Habro UK, Bite Global

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Views: 65,520

This is for all the UK fans out there (or disgruntled Brits, as we call ourselves): Hasbro and Bite Global are partnering up this summer to take the Optimus Prime truck on tour around the country, in order to promote the Transformers Prime: Beast Hunters series and line. Read the following press release for more information!

The Hunt is On - Transformers Prime Beast Hunters UK Tour


THE HUNT IS ON: TRANSFORMERS PRIME BEAST HUNTERS TOUR HITS THE UK
“A new fearsome faction of TRANSFORMERS beasts has arrived on earth to threaten the AUOTBOTS, who must now evolve into BEAST HUNTERS to fight them…”


To celebrate the launch of the new TRANSFORMERS PRIME BEAST HUNTERS, the OPTIMUS PRIME truck is embarking on a UK tour where fans will get the chance to ‘choose their side’ and discover the new range.

Based on the third season of the Emmy Award-winning animated series TRANSFORMERS PRIME, TRANSFORMERS PRIME BEAST HUNTERS, the AUTOBOTS face off against both the DECEPTICONS and an unprecedented new foe: the dragon-like PREDACONS, led by the spectacular PREDAKING character! Hasbro’s 2013 TRANSFORMERS PRIME product line will be based on the new BEAST HUNTERS story and will feature many of the new PREDACON characters as well as new designs for favourite characters like OPTIMUS PRIME, BUMBLEBEE and more.

Accompanying the replica of the AUTOBOTS leader will be an interactive TRANSFORMERS Station that will showcase the new range of BEAST HUNTERS toys alongside viewings of the thrilling new DVD series TRANSFORMERS PRIME, digital play areas and the opportunity for fans to have a customisable picture taken with OPTIMUS PRIME and the new BEAST HUNTERS against a green screen.

The OPTIMUS PRIME truck and TRANSFORMERS Station will be at the following events this Summer:
Royal Highland Show, Edinburgh: 20th-23rd June
Fairford Airshow, Swindon: 20th-21st July
Sunderland Airshow: 27th-28th July
Bristol Airshow: 8th-11th August
Lollibop, London: 16th-18th August
Bournemouth Show: 29th August-1st September

For more information on the OPTIMUS PRIME truck and TRANSFORMERS Station, please contact Hasbro@biteglobal.com / 020 8741 1123


The Hunt is On - Transformers Prime Beast Hunters UK Tour

The Hunt is On - Transformers Prime Beast Hunters UK Tour


With the same press release, another piece of information has been revealed, concerning the release of what appears to be series three of Transformers Prime (though confusingly named Series One).

Also coming this Summer is the new TRANSFORMERS PRIME: SERIES ONE – DECEPTICONS UNLEASHED on DVD. The latest series sees the Transformers face their toughest challenge yet in their quest to save OPTIMUS PRIME - a must-see for any Transformers fan! The DVD is available at all major retailers and via digital download from June 24th, priced at £10.99.

HUB NETWORK KICKS OFF PLANS FOR COMIC-CON INTERNATIO​NAL: SAN DIEGO

Transformers News: HUB NETWORK KICKS OFF PLANS FOR COMIC-CON INTERNATIO​NAL: SAN DIEGO
Date: Wednesday, June 5th 2013 6:24pm CDT
Category: Press Releases
Posted by: LOST Cybertronian | Credit(s): The Hub

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HUB NETWORK KICKS OFF PLANS
FOR COMIC-CON INTERNATIONAL: SAN DIEGO

Online Sweepstakes Rewards Winner With Trip for Two,
Including Airfare, Hotel, Spending Money and Four-Day Pass to Event

Additional Network Activities Include “Hub Network’s My Little Pony Fan Favorite Poll” Voting Booth and a Live Aquabats Rock Concert for Kids of All Ages


LOS ANGELES — Hub Network, a destination for kids and their families, returns to Comic-Con International: San Diego with the ultimate fan experience that includes an online sweepstakes for viewers to win a trip to this year’s four-day event, a voting booth opportunity for fans to express why they love their favorite pony from Hasbro Studios’ popular animated series “My Little Pony Friendship is Magic,” and a live rock concert featuring the cast from the Daytime Emmy® Award-nominated “The Aquabats! Super Show!”

“The Hub’s Win a Trip to Comic-Con Sweepstakes” will award one lucky winner a trip for two to the 2013 San Diego Comic-Con International conference. Beginning Saturday, June 1 through Sunday, June 9, viewers can go to http://www.hubworld.com/comic to enter to win a Grand Prize that includes:


· A trip for two to San Diego, Calif. from July 17–21, 2013

· Round-trip airfare and hotel

· Two 4-day passes to Comic-Con International: San Diego

· $500 spending money


The winner will be randomly selected from all entries. Entrants can get more details and the official rules at http://www.hubworld.com/comic.

Additionally, Hub Network plans to create a cross-platform event at their Comic-Con International booth (#4118), allowing fans to express why they love their favorite pony from Hasbro Studios’ popular animated series “My Little Pony Friendship is Magic.” “Hub Network’s My Little Pony Fan Favorite Poll” asks fans to elect their “fan favorite” pony from the “mane six” (Twilight Sparkle, Fluttershy, Pinkie Pie, Rarity, Rainbow Dash, and Applejack). In addition to voting, fans have the opportunity to go into a video booth to record a testimonial that could end up on Hubworld.com or on national TV during the “Hub Network’s My Little Pony Fan Favorite Poll” winner marathon on Sunday, September 1 (10:00 a.m. - noon ET).

Immediately following Comic-Con, on Monday, July 22, Hubworld.com will open up voting to the rest of America at Hubworld.com/vote4ponies, where fans can vote once a day and play online games to earn up to ten more votes daily.

Finally, for the third year in a row, the cast from “The Aquabats! Super Show!” returns to Comic-Con International in San Diego ready for battle with a concert designed to recap their first two seasons of rockin’ crime-fighting adventures and to showcase their extraordinarily unique musical talents at the House of Blues on Thursday, July 18 at 8 p.m. PT (Doors open at 7 p.m.). Blending live-action comedic sketches with animation segments and awesome music, the concert promises to be a ridiculously fun event for kids of all ages. Tickets can be purchased in advance starting June 21 directly through the House of Blues at: http://www.houseofblues.com/venues/clubvenues/sandiego/


About Hub Network

Hub Network is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. Hub Network’s lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at http://www.hubworld.com. Hub Network rebranded from Discovery Kids on October 10, 2010, and is available in nearly 73 million U.S. households. The Hub Network logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.

Visit Hub Network on Facebook at http://www.facebook.com/hubtvnetwork

Note: For artwork, visit http://press.discovery.com/us/hub/





--Hub Network


Michael Bay and Paramount Pictures announce casting of Chinese actress Li Bingbing in Transformers 4

Transformers News: Michael Bay and Paramount Pictures announce casting of Chinese actress Li Bingbing in Transformers 4
Date: Monday, May 20th 2013 11:45am CDT
Categories: Movie Related News, Press Releases, People News
Posted by: El Duque | Credit(s): Paramount, Rodimus Prime

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MICHAEL BAY AND PARAMOUNT PICTURES ANNOUNCE THE CASTING OF CHINESE ACTRESS LI BINGBING IN THE EAGERLY AWAITED 'TRANSFORMERS 4'

Michael Bay and Paramount Pictures announce casting of Chinese actress Li Bingbing in Transformers 4

HOLLYWOOD, CA (May 20, 2013) - Michael Bay and Paramount Pictures jointly
announced today that Chinese actress Li Bingbing ("RESIDENT EVIL: RETRIBUTION") has been cast in the eagerly awaited "TRANSFORMERS 4." The actress joins Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Jack Reynor, Nicola Peltz and Sophia Myles in the fourth installment in the hit series of movies based on the best-selling Hasbro toyline. Paramount Pictures will release the film on June 27th, 2014.

"I am excited to have Li Bingbing join our cast and to be shooting portions of the movie in her native China. I have always aspired to work with the best actors and this cast is especially exciting now with the addition of Li," said Michael Bay.

Li's recent hits in China include the Tsui Hark-directed "DETECTIVE DEE AND THE MYSTERY OF THE PHANTOM FLAME" and "1911." She has already begun to cross over into American films, most recently co-starring in the Paul W.S. Anderson-directed "RESIDENT EVIL: RETRIBUTION," and before that "SNOW FLOWER AND THE SECRET FAN" and "FORBIDDEN KINGDOM." She was recently named Variety's "Asian Star of the Year" which was celebrated in Los Angeles last month.
"I am thrilled to get to work with Michael Bay. 'TRANSFORMERS' has influenced generations in China and the movie franchise has a massive fan base. I am very happy to be able to join this international production. Thank you Paramount for the invitation! Looking forward to it!" said Li Bingbing.

Paramount, China Movie Channel and Jiaflix Enterprises announced this past April a Cooperation Agreement regarding the production of "TRANSFORMERS 4" in China. Under the agreement, China Movie Channel, under the State Administration of Radio Film and Television (SARFT), will cooperate with Paramount in broad-based support of the production of the film in China. "TRANSFORMERS 4" is expected to be released in China on or about June 27, 2014. The parties also intend to cooperate in a number of other areas related to "TRANSFORMERS 4," including the selection of filming sites within China, theatrical promotion, and possible post-production activities in China as well as casting of Chinese actors and actresses in the film.

This agreement represents the first time that China Movie Channel will work with a western studio in the production of a major motion picture.

"We are delighted to see Ms. Li Bingbing being selected for a major role in 'TRANSFORMERS 4,' a very successful global film franchise," said Yan Xiaoming, Chairman of China Movie Channel. "Ms. Li is an excellent and famous Chinese actress with many fans in China. She has had many successful projects with China Movie Channel and M1905.com in the past. We wish her every success in 'TRANSFORMERS 4' and with the worldwide audience that will enjoy her great talent."

Said Sid Ganis, Chairman of Jiaflix, "Li Bingbing is an enormously talented Chinese artist who is fast becoming a worldwide movie star and is a great addition to a stellar cast."

Shooting this summer in multiple locations in the U.S. and China, the film is directed by Bay and re-unites the filmmaking team from the hit franchise, including producers Lorenzo di Bonaventura, Don Murphy & Tom DeSanto and Ian Bryce; and executive producers Steven Spielberg, Bay, Brian Goldner and Mark Vahradian. "TRANSFORMERS 4" is written by Ehren Kruger, based on Hasbro's Transformers Action Figures.

The third, and most recent installment of the franchise, "TRANSFORMERS: DARK OF THE MOON," is the fifth highest global grossing film of all time with $1.124 billion dollars of worldwide box office success. The "TRANSFORMERS" movies are among the most popular films ever released in China, and Michael Bay is among the most popular directors with Chinese audiences. "TRANSFORMERS: DARK OF THE MOON," released theatrically in 2011, grossed $165 million in China and more than $1.1 billion worldwide.

# # #
About Paramount Pictures Corporation:

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

Transformers Fan Built Bot Poll - Second Round

Transformers News: Transformers Fan Built Bot Poll - Second Round
Date: Friday, May 10th 2013 1:09pm CDT
Categories: Toy News, Sponsor News, Press Releases
Posted by: Va'al | Credit(s): Hasbro

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The first round of the "Transformers Fan Built Bot Poll" is over, and a second has opened! For the next week, fans get to vote on the following characteristics:

Name
Gender
Origin
Specialty

As a reminder, the results of this poll will be used to create a brand new Transformers character that will be featured in an upcoming Transformers comic series and appear in the "Thrilling 30" figure line. We will also get to see the character come to life through sketches and concept art throughout the design process, which will be shared on Transformers.com.

Transformers fans - you did an amazing job voting on the first five questions of the Fan Built Bot Poll, but our designers still need more information! We have four more important questions we need your votes on. Remember to vote every day! Voting will close end of day on May 17, 2013!


Click here to cast your votes and check out the press release below for further information!

Transformers Fan Built Bot Poll - Second Round


IMPORTANT BULLETIN! HASBRO'S "TRANSFORMERS FAN BUILT BOT" POLL ENTERS CRUCIAL FINAL PHASE
Fans Helped Design a New Transformers Character…Now They Must Help Name It and More!

The first round of voting is complete in the Fan Built Bot poll, which for the first time in history allows fans of the Hasbro, Inc. TRANSFORMERS brand to help create a new TRANSFORMERS character that will be forever added to the TRANSFORMERS world. In anticipation of the TRANSFORMERS’ brand 30th anniversary in 2014, the “Fan Built Bot” Poll now enters its second and final voting phase, allowing fans to select the Fan Built TRANSFORMERS character's name, gender, origin and specialty!

Hasbro's designers are busy reviewing the fan choices from the first phase of the poll and designing the visual look of the new TRANSFORMERS character that will be introduced into the brand's rich lore, and will be produced as an action figure in next year's "TRANSFORMERS Thrilling 30" anniversary line. Voting on the four new questions begins today at TRANSFORMERS.COM/vote, and fans are encouraged to vote every day until this round of polling closes on May 17th.

The results of both rounds of the poll will be announced by Hasbro at this year’s Comic-Con International in San Diego, as part of the official kick-off to Hasbro’s TRANSFORMERS “Thrilling 30” anniversary celebration. While results of the first round of voting are a tightly held secret, a careful reading of Round 2's questions may provide some hints. "We're not prepared to say which alt-mode won the polling in round one," said Jay Duke, vice president of the TRANSFORMERS brand at Hasbro. “But a close reading of the name choices may provide a hint at what we’re designing. Stay tuned to find out more!"

For further information visit the official polling page at TRANSFORMERS.COM/vote as well as the TRANSFORMERS Facebook page at Facebook.com/Transformers.

BotCon 2013 to feature its largest Artist Alley ever!

Transformers News: BotCon 2013 to feature its largest Artist Alley ever!
Date: Wednesday, May 1st 2013 1:27pm CDT
Categories: Event News, Press Releases, Collector's Club News
Posted by: Seibertron | Credit(s): BotCon

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Views: 28,936

FOR IMMEDIATE RELEASE

BotCon 2013 to feature its largest Artist Alley ever!
San Diego, California June 27th - June 30th!

San Diego, CA - May 1st, 2013 - Fun Publications, Inc., licensee for Hasbro’s official Transformers Collectors’ Convention, BotCon, is excited to announce that this years award-winning convention is set to feature its largest Artist Alley ever! With so many amazing artists appearing at BotCon, being held at the Town and Country Resort from June 27th thru June 30th in the beautiful city of San Diego, fans from around the world will get to meet and buy art from some of the best professional artists working on Transformers today!

Pop Culture enthusiasts and Transformers fans of all ages can still register for BotCon 2013 through the BotCon.com online registration system. Fans and Collectors’ who register for BotCon as a Primus package holder will receive the five-figure MACHINE WARS convention set, admission to the Friday private sales room experience, priority seating at all panels and seminars throughout the weekend and admittance to the Hall of Fame Celebration party. Finally, Primus package attendees will also receive a special bonus Transformers Deluxe figure to go along with their convention box set. General Admission for non-registered guests will be available on Saturday and Sunday only.

For more information on BotCon and all activities and the exclusive figure offerings, as well as daily updates on all the artists attending, please visit BotCon.com. Press inquiries; please contact Pete Sinclair pete@funpubinc.com.

About Fun Publications, Inc.

For nearly 20 years, Fun Publications, Inc. has been a Hasbro licensee offering fans and collectors of pop culture memorabilia news, exclusive product and family events through different print offerings, websites, collector clubs and brand specific conventions such as GIJoeCon and BotCon. Located in Fort Worth Texas, Fun Publications reaches a large audience, serving the United States and many other countries such as Japan, Great Britain, Brazil, Australia and Canada. For more information visit TransformersClub.com, GIJoeClub.com, GIJoeCon.com, and BotCon.com. BotCon is a registered trademark of Fun Publications, Inc. (C) 2013 Fun Publications, Inc. All rights reserved.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World’s Most Ethical Companies" and is ranked as one of Corporate Responsibility

Magazine’s "100 Best Corporate Citizens."Learn more at www.hasbro.com. © 2013 Hasbro, Inc. All Rights Reserved.

TRANSFORMERS: LEGENDS Free-to-Play Game launches for iPhone, iPad, iPod Touch + Android

Transformers News: TRANSFORMERS: LEGENDS Free-to-Play Game launches for iPhone, iPad, iPod Touch + Android
Date: Thursday, April 25th 2013 3:32pm CDT
Categories: Game News, Press Releases, Company News, Digital Media News
Posted by: Seibertron | Credit(s): DeNA, TRANSFORMERS: LEGENDS

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TRANSFORMERS: LEGENDS Free-to-Play Game launches for iPhone, iPad, iPod Touch + Android

DeNA and Hasbro Rollout TRANSFORMERS: LEGENDS Free-to-Play Game for Android, iPhone, iPad and iPod touch

Choose to Protect Mankind as AUTOBOTS or Steal Earth's Resources as DECEPTICONS in the Ultimate TRANSFORMERS Mobile Card Battle Game

SAN FRANCISCO - April 25, 2013 - DeNA Co., Ltd. (TSE: 2432) and Hasbro, Inc. (NASDAQ: HAS) have released TRANSFORMERS: LEGENDS, an action card battle game based on the TRANSFORMERS franchise, on the App Store for iPhone, iPad and iPod touch and on Google Play for Android devices.

TRANSFORMERS: LEGENDS sets players on a war-torn Earth where they will choose to build a team of AUTOBOTS or DECEPTICONS to travel through two adventurous storylines, and battle against one another in intense player-versus-player combat.

"The TRANSFORMERS brand is a fantastic universe for our development team to create a fast-paced gameplay experience with gorgeous visuals, original characters, and never-before-seen game mechanics in the card-battle genre," said Clive Downie, CEO of DeNA West. "TRANSFORMERS: LEGENDS packs an extraordinary amount of fun and engaging action into mobile devices for everyone, from the most devout TRANSFORMERS fans to those players that might be experiencing the ‘More Than Meets the Eye' property for the first time."

Inspired by the "first generation" characters and styling of the TRANSFORMERS brand introduced by Hasbro in the 1980's, players can collect hundreds of diverse TRANSFORMERS characters in their "Robot Mode" and "Alt Mode," which can be used in battle or to upgrade and level up other cards to create an even stronger deck. Players can also collect and combine the matching Robot and Alt modes of the same TRANSFORMERS characters to create stronger AUTOBOTS and DECEPTICONS with special bonuses in battle, giving players a powerful advantage against their opponents.

"This is our first time working with DeNA and we're excited to be teaming with their mobile game experts on our first official TRANSFORMERS mobile card-battle game," said Mark Blecher, Senior Vice President, Digital Gaming at Hasbro. "The launch of TRANSFORMERS: LEGENDS is a great opportunity for us to share the TRANSFORMERS brand with the millions of game players across DeNA's Mobage social network."

TRANSFORMERS: LEGENDS introduces new gameplay sequences during campaign missions where players can intercept enemy missiles in real-time as they scan battlefields for new TRANSFORMERS characters and other rewards. Player-versus-player matches give players an opportunity to showcase their most powerful TRANSFORMERS characters against opponents from around the world. Regular live events will be hosted in TRANSFORMERS: LEGENDS where hundreds of players can battle against their greatest enemies in order to save the world or mine it for its vital resources.

The TRANSFORMERS: LEGENDS App is available for free from the App Store on iPhone, iPad and iPod touch and on Google Play for Android devices at http://transformers-legends.com.

The launch trailer for TRANSFORMERS: LEGENDS can be found via the following link: http://moba.ge/TLTrailer



TRANSFORMERS: LEGENDS Free-to-Play Game launches for iPhone, iPad, iPod Touch + Android

TRANSFORMERS: LEGENDS Free-to-Play Game launches for iPhone, iPad, iPod Touch + Android

TRANSFORMERS: LEGENDS Free-to-Play Game launches for iPhone, iPad, iPod Touch + Android

About DeNA
DeNA Co., Ltd. is a global leader in mobile Internet services focused on social games and e-commerce. DeNA operates the Mobage platform, which offers freemium mobile social games developed by DeNA and third-party developers on multiple user networks localized for the West, Japan, Greater China and Korea. Founded in 1999, DeNA is headquartered in Tokyo with offices and development studios in 10 countries and regions. DeNA is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.com

About Hasbro's TRANSFORMERS brand
First introduced in 1984 by Hasbro and Takara Tomy, the TRANSFORMERS brand has provided kids with hours of MORE THAN MEETS THE EYE fun with their action figures that convert from robot to vehicles and back again. Legions of kids around the world grew up creating fantastic adventures and battles set on both the planet CYBERTRON and Earth that featured the "good-guy" AUTOBOTS and the "bad-guy" DECEPTICONS. Since then, more than 7,500 robots have been introduced in animated TV series, comic books, three live-action feature films, thrill rides and more.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved. Keep up with the latest news about Hasbro and its popular brands on Twitter at http://www.Twitter.com/HasbroNews.


TRANSFORMERS and all associated characters are trademarks of Hasbro. Apple, and App Store are trademarks of Apple Inc. Android and Google Play are trademarks of Google Inc. All other marks and names are trademarks of their respective companies.

# # #

Hasbro Reports Growth for the First Quarter 2013

Transformers News: Hasbro Reports Growth for the First Quarter 2013
Date: Monday, April 22nd 2013 5:29pm CDT
Categories: Toy News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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For those of you interested in the financial side of things over at Hasbro, we are posting the company's financial statement, which appears to be reporting a growth for the first quarter of 2013.

Hasbro Reports Growth for the First Quarter 2013


Revenues, Operating Profit and Earnings Per Share Increase Year-over-Year Absent Charges

  • Net revenues increased 2% to $663.7 million for the first quarter 2013 versus $648.9 million for the first quarter 2012; U.S. and Canada segment up 4%; International segment flat; Entertainment and Licensing segment up 5%;
  • Operating Profit increased 47% to $39.6 million, excluding $28.9 million in charges associated with restructuring actions in 2013 and $11.1 million in 2012;
  • Net earnings increased 30% to $6.6 million or $0.05 per diluted share, excluding the restructuring charges and favorable tax adjustments of $5.5 million in the first quarter 2013 and restructuring charges in 2012;
  • As reported, first quarter 2013 net loss of $6.7 million, or ($0.05) per diluted share compared to a first quarter 2012 net loss of $2.6 million, or ($0.02) per diluted share;
  • The Games, Girls and Preschool categories grew in the quarter;
  • Growth across vast majority of Franchise Brands; Greater than 30% revenue growth in MY LITTLE PONY, MAGIC: THE GATHERING and PLAY-DOH; MARVEL up more than 20%.

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the first quarter 2013. Net revenues for the quarter increased 2% to $663.7 million compared to $648.9 million in 2012. First quarter 2013 net revenues include a negative $3.3 million impact of foreign exchange.

As reported, the net loss for the first quarter 2013 was $6.7 million, or ($0.05) per diluted share compared to a net loss of $2.6 million, or ($0.02) per diluted share, in 2012. The first quarter 2013 was a 13-week period compared to the first quarter 2012 which was a 14-week period.

As adjusted, net earnings for the first quarter 2013 increased 30% to $6.6 million, or $0.05 per diluted share. This excludes pre-tax charges of $28.9 million, or $0.14 per diluted share, associated with previously disclosed restructuring actions as well as favorable tax adjustments of $5.5 million, or $0.04 per diluted share. First quarter 2012 net earnings were $5.1 million, or $0.04 per diluted share, excluding $11.1 million, or $0.06 per diluted share, of restructuring charges.

"We entered 2013 with a heightened focus on our brands, organization and profitability, and delivered a good start to the year. In the first quarter, our global Hasbro teams generated revenue growth and strong underlying profitability growth," said Brian Goldner, Hasbro's President and Chief Executive Officer. "We are creating innovative consumer experiences across our brand blueprint globally while improving efficiencies and focus throughout our business. Our emerging markets continued to post double-digit revenue gains while the U.S. and Canada team delivered another quarter of revenue growth backed by profitability improvement. The re-invention of our Games business led to another quarter of revenue growth in the Games category while brand innovation and new initiatives delivered gains in the Girls and Preschool categories."

Cost Savings Initiative
As previously announced, the Company is undertaking a cost savings initiative designed to better align resources and costs while targeting $100 million in annual savings by 2015.

During the first quarter 2013, the Company incurred $28.9 million in pre-tax charges, or $0.14 per diluted share, associated with this initiative. The Company currently expects full year charges of $30 to $35 million, prior to potential pension charges. Potential pension charges could be up to $10 million dependent on the type of benefit payments pension participants request during the remainder of 2013.

Gross savings for 2013 are now expected to be $45 to $48 million, resulting in expected net savings of $13 to $15 million for the full-year, prior to potential pension charges.

Hasbro Reports Growth for the First Quarter 2013


Note: 2013 restructuring charges are primarily in Corporate and Eliminations. $1.7 million is in the Entertainment and Licensing segment. See attached table: Supplemental Financial Data, Restructuring Charges.

U.S. and Canada segment net revenues increased 4% to $342.1 million compared to $329.0 million in 2012. The results reflect growth in the Girls and Games categories. The U.S. and Canada segment reported 162% growth in operating profit to $37.7 million compared to $14.4 million in 2012.

International segment net revenues were essentially flat at $289.8 million compared to $289.7 million in 2012. Net revenues in the International segment grew 1% excluding a negative $3.0 million impact of foreign exchange. Revenues in the International segment reflect growth in Latin America and Asia Pacific as well as the Games, Girls and Preschool categories. The International segment reported an operating loss of $4.5 million compared to an operating loss of $5.1 million in 2012.

Entertainment and Licensing segment net revenues increased 5% to $30.8 million compared to $29.3 million in 2012. The segment primarily benefited from the sale of television programming. The Entertainment and Licensing segment reported an operating profit of $5.3 million compared to $7.7 million in 2012.

Hasbro Reports Growth for the First Quarter 2013


For the first quarter 2013, net revenues in the Boys category decreased 20% to $242.8 million. MARVEL, NERF and G.I. JOE product revenues grew in the quarter, while several brands faced difficult comparisons with the first quarter 2012.

The Games category continued its positive momentum from year end, posting 26% revenue growth in the first quarter 2013 versus last year. Games that grew in the quarter include MAGIC: THE GATHERING products, Boys Action Gaming with ANGRY BIRDS STAR WARS and TRANSFORMERS games, the re-invention of TWISTER with the TWISTER RAVE line in Girls Gaming and MONOPOLY which was led by a tremendously successful global campaign to "Save Your Token."

The Girls category also continued its year-end growth trend, increasing 23% in the quarter. FURBY, MY LITTLE PONY and ONE DIRECTION products contributed to the year-over-year gains.
The Preschool category also grew in the first quarter, increasing 8% to $75.2 million. PLAY-DOH and PLAYSKOOL HEROES brands continued to grow in the quarter.

Dividend and Share Repurchase

On February 6, 2013, Hasbro declared a quarterly cash dividend of $0.40 per common share, an increase of $0.04 per share, or 11%, from the previous quarterly dividend of $0.36 per common share. The dividend will be payable on May 15, 2013 to shareholders of record at the close of business on May 1, 2013.

During the first quarter 2013, the Company repurchased a total of 519,600 shares of common stock at a total cost of $20.2 million and an average price of $38.81 per share. At quarter end, $107.1 million remained available in the current share repurchase authorization.

Hasbro will webcast its first quarter 2013 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast, please go to http://investor.hasbro.com. The replay of the call will be available on Hasbro's web site approximately 2 hours following completion of the call. Additionally, presentation slides associated with today's conference call are available on Hasbro's website at http://investor.hasbro.com.


About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies," is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens" and was named in the top 10 of the Civic 50 for its efforts to improve the quality of life in the communities where it does business. Learn more at www.hasbro.com.

© 2013 Hasbro, Inc. All Rights Reserved.

HAS-E

Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company's potential performance in the future, including with respect to its planned cost savings initiative and profitability, and the Company's ability to achieve its other financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, develop, produce, manufacture, source and ship new and continuing products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to profitably recover the Company's development, manufacturing, marketing, royalty and other costs; (ii) global economic conditions, including recessions, credit crises or other economic shocks or downturns affecting the United States, Europe or any of the Company's other markets which can negatively impact the retail and/or credit markets, the financial health of the Company's retail customers and consumers, and consumer and business confidence, and which can result in lower employment levels, less consumer disposable income, and lower consumer spending, including lower spending on purchases of the Company's products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) potential difficulties or delays the Company may experience in implementing cost savings and efficiency enhancing initiatives in an effective manner; (v) other economic and public health conditions in the markets in which the Company and its customers and suppliers operate which impact the Company's ability and cost to manufacture and deliver products, such as higher fuel and other commodity prices, higher labor costs, higher transportation costs, outbreaks of disease which affect public health and the movement of people and goods, and other factors, including government regulations, which can create potential manufacturing and transportation delays or impact costs; (vi) currency fluctuations, including movements in foreign exchange rates, which can lower the Company's net revenues and earnings, and significantly impact the Company's costs; (vii) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company's customers or changes by the Company's customers in their purchasing or selling patterns; (viii) greater than expected costs, or unexpected delays or difficulties, associated with The Hub TV Network, the Company's joint venture television network with Discovery Communications, LLC, Hasbro Studios, or the creation of new content to appear on The Hub TV Network and elsewhere; (ix) consumer interest in and acceptance of The Hub TV Network, and programming created by Hasbro Studios, and other factors impacting the financial performance of the network and Hasbro Studios; (x) the inventory policies of the Company's retail customers, including retailers' potential decisions to lower the inventories they are willing to carry, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half and fourth quarter of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve tight and compressed shipping schedules; (xi) delays, increased costs or difficulties associated with any of our planned media initiatives; (xii) work stoppages, slowdowns or strikes, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xiii) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xiv) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees in a competitive environment; (xv) concentration of manufacturing for many of the Company's products in the People's Republic of China and the associated impact to the Company of public health conditions and other factors affecting social and economic activity in China, affecting the movement of products into and out of China, and impacting the cost of producing products in China and exporting them to other countries; (xvi) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xvii) other market conditions, third party actions or approvals and the impact of competition which could reduce demand for the Company's products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; and (xviii) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission ("SEC") filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

This press release includes a non-GAAP financial measure as defined under SEC rules, specifically EBITDA. EBITDA represents net earnings excluding interest expense, income taxes, depreciation and amortization. As required by SEC rules, we have provided reconciliation on the attached schedule of this measure to the most directly comparable GAAP measure. Management believes that EBITDA is one of the appropriate measures for evaluating the operating performance of the Company because it reflects the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet, and make strategic acquisitions. However, this measure should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.

This press release also includes the Company's International segment net revenues excluding the impact of changes in exchange rates. Management believes that the presentation of International segment net revenues excluding the impact of exchange rate changes provides information that is helpful to an investor's understanding of the underlying business performance absent exchange rate fluctuations which are beyond the Company's control. Also presented is the Company's 2013 and 2012 costs and expenses and operating profit excluding the impact of restructuring charges, 2013 net earnings and diluted earnings per share excluding restructuring charges and certain net favorable discrete tax benefits, and 2012 net earnings and diluted earnings per share excluding restructuring charges. Management believes that presenting this data excluding restructuring charges assists investors understanding of the underlying performance of the results of operations. Further, while the 2013 net favorable discrete tax adjustments were not unusual, due to the relative size of earnings in the first quarter of 2013, these adjustments had a significant favorable impact on the reported results.


Hasbro Reports Growth for the First Quarter 2013

Hasbro Reports Growth for the First Quarter 2013

Hasbro Reports Growth for the First Quarter 2013

Hasbro Reports Growth for the First Quarter 2013

Hasbro Reports Growth for the First Quarter 2013

Hasbro Reports Growth for the First Quarter 2013

Hasbro Reports Growth for the First Quarter 2013

Hasbro Reports Growth for the First Quarter 2013


Hasbro Reports Growth for the First Quarter 2013
Hasbro, Inc.
Debbie Hancock
Investor Relations
or
Wayne Charness
News Media
Source: Hasbro, Inc.

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