Transformers Press Releases News on Seibertron.com

ROTF Sneak Peek - at Retail Nationwide on June 16th!

Date: Thursday, June 11th 2009 12:34pm CDT
Categories: Movie Related News, Press Releases, Digital Media News
Posted by: Seibertron | Credit(s): Paramount

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Greetings!

On June 24th, TRANSFORMERS: REVENGE OF THE FALLEN arrives in theaters everywhere! But on June 16th, you can get a sneak preview of all the action with a special sneak preview at retail nationwide!!

PREPARE FOR REVENGE WITH ACCESS TO AN EXCLUSIVE SNEAK PEEK AND MORE VIA THE MUST-OWN DVD AND BLU-RAY
TRANStitle

Sneak Peek at Transformers: Revenge of the Fallen Plus Over 25 Minutes of Bonus Materials from the Original Film to be Made Available For DVD and Blu-ray Consumers on June 16 at Retail Nationwide

HOLLYWOOD, CALIF. – In anticipation of the eagerly-awaited June 24 theatrical premiere of DreamWorks Pictures’ and Paramount Pictures’ action-packed Transformers: Revenge of the Fallen, Paramount Home Entertainment will offer consumers who purchase TRANSFORMERS on Blu-ray or DVD access to an exclusive sneak peek at the highly-anticipated sequel featuring Sam (Shia LaBeouf) and Mikaela (Megan Fox) as they desperately attempt to escape the Decepticons. Beginning on June 16, 2009, fans who purchase a new TRANSFORMERS DVD or Blu-ray disc at retail nationwide can augment their experience with access to compelling bonus content. Made available on a secure micro-site through an access code from the back of the Exclusive Sneak Peek sticker on the DVD package or via BD-Live, the footage includes two additional sneak peeks at the new film and over 25 minutes of bonus materials from the original film including never-before-seen deleted scenes, Megan Fox’s audition tapes and more.

The $700+ million smash hit TRANSFORMERS exploded onto screens from the creative minds of director Michael Bay and executive producer Steven Spielberg and went on to become the top-selling DVD of 2007, as well as one of the best-selling Blu-ray discs to date.

Transformers Bonus Content

The bonus materials that will be available via BD-Live and on the micro-site on June 16 include the following:

• Transformers: Revenge of the Fallen Sneak Peek — Footage from the new film
• From the set of Revenge of the Fallen: Day 1 — An exclusive inside look at the first day of shooting
• From the set of Revenge of the Fallen: A Day in the Shade —A comical look at the differences between Megan and Shia’s on-set treatment
• Never-Before-Seen Deleted Scenes from Transformers
• Fly on the Set: Pentagon — On the set filming of the Pentagon Military Command Center
• Music and Mayhem — Renowned special effects house ILM deconstructs the blockbuster action of Transformers
• Metal in Motion — Special effects tests and early robot animation
• Stunts 101 — An in-depth look at the amazing stunts in Transformers
• Choose Your Weapon —A fly on the wall glimpse into the selection of weapons and how they were used by the film’s soldiers
• The Man in the Ice — From design to production, watch the Arctic come to life on various sets in Los Angeles, California
• Voices — The voices behind the Autobots and Decepticons
• Audition Tapes: Megan Fox — Megan’s original Transformers audition

Consumers who purchase the DVD simply enter their email address and provided access code to unlock the content.

About Paramount Home Entertainment
Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Famous Productions, Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro. © 2009 Hasbro. All Rights Reserved

5 Page Preview of Spotlight: CLIFFJUMPER

Date: Thursday, June 11th 2009 9:50am CDT
Categories: Comic Book News, Press Releases, Company News
Posted by: First Gen | Credit(s): Comics Continuum

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The next installment of IDW Publishing's Spotlight franchise has a 5 page preview posted over at Comics Continuum

For your viewing pleasure, Spotlight: Cliffjumper is up. The tale of the tape on the upcoming book is as follows:

Spotlight: Cliffjumper will arrive in stores on June 17 from IDW Publishing. The issue is written by Shane McCarthy and Denton J. Tipton, with art by Robbie Musso and covers by Musso and Don Figueroa.

Here's how IDW describes the issue:

"Pursued by Decepticons and stranded on a backwater planet, Cliffjumper finds peace among the natives. But his new, simple life is shattered by a devastating tragedy."

Transformers Spotlight: Cliffjumper will be 32 pages and will cost $3.99.

To view the preview, click here.

Gary Chalk and David Kaye are heading to MechaCon

Date: Tuesday, June 9th 2009 4:57pm CDT
Categories: Event News, Press Releases, People News
Posted by: Mkall | Credit(s): Jon Russo of MechaCon

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FOR IMMEDIATE RELEASE
June 09, 2009

MechaCon returns to Lafayette, La. on July 24-26, 2009!
Anime, Transformers & Japanese Cultural event

LAFAYETTE, LA: After four successful annual conventions since 2005, MechaCon returns to the Hilton Lafayette on the weekend of July 24-26, 2009 with MechaCon V.

Conveniently located along the I-10 corridor between New Orleans and Houston, Lafayette will again serve as the host city for MechaCon. Being a convention held in the "Hub City," MechaCon is easily accessible for fans from not only south, central and north Louisiana, but also east Texas, Arkansas, Mississippi, Alabama and Florida.

Confirmed attendees at previous MechaCons included fans from areas as far away as Mexico, Canada, Washington state, Kansas, California, New York and more, making MechaCon a well-attended event from all fronts.

Slated for the 2009 convention is a celebration of 25 Years of Transformers, where two of the voice actors who have brought to life many incarnations of Optimus Prime and Megatron (Garry Chalk & David Kaye), bring the wonderful world of Transformers to attendees. Aside from his acting and voice work, Garry Chalk is also an accomplished musician who will be performing at MechaCon's 2009 Opening Ceremonies and Formal/Semi-formal Dinner.

Aside from Transformers guests, MechaCon welcomes noted legends of anime English dubbing work, Chris and Greg Ayres of Nerima Daikon Brothers, Samantha Inoue-Harte of Sakura Wars, Vic Mignogna and Wendy Powell of Fullmetal Alchemist and Mary Elizabeth McGlynn of Naruto and Ghost in the Shell as honored guests. On Saturday night, following MechaCon's impressive cosplay competition, fans will also be treated to the musical stylings of Vic Mignogna in a concert performance open to all attendees.

In addition to working with many companies and professionals in the Anime industry to bring attendees the most enjoyable convention experience possible, MechaCon V will also be a return stop on Harmony Gold's Robotech Convention Tour 2009, where MechaCon welcomes back Kevin McKeever, Operations Coordinator of Harmony Gold as an honored industry guest.

MechaCon's table-top gaming department will also be celebrating the 20th Anniversary of the Shadowrun RPG with special gaming guest Adam Jury of Catalyst Game Labs while MechaCon's 24-hour electronic gaming department welcomes back MechCorps BattleTech as they deliver adrenaline-pumping action as players control thirty-foot tall, 75-ton walking tanks, blasting their way to victory from inside of MechCorps six BattleMech Cockpit Simulator Pods.

For more on MechaCon V, including event and charity auction information, please visit www.mechacon.com.

About MechaCon
MechaCon is an anime & Transformers convention and Japanese cultural festival created and organized under Sennin Productions, LLC. Sennin Productions, LLC has been an established company since October 2004.

Transformers Revenge of the Fallen Tickets Now Available

Date: Friday, June 5th 2009 2:57pm CDT
Categories: Movie Related News, Press Releases, Digital Media News
Posted by: First Gen | Credit(s): Paramount Pictures

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The fine folks over at Paramount Pictures sent us an email to let us know that theatres are now selling tickets to see Transformers Revenge of the Fallen, due in theatres June 24th, 2009.



It's the much anticipated sequel to the 2007 blockbuster hit and you can get your tickets NOW! To order your tickets, click here.

Target Stores and M&M's team up for ROTF Promotion

Date: Wednesday, June 3rd 2009 12:57pm CDT
Categories: Movie Related News, Press Releases, Collectables, Store News
Posted by: First Gen | Credit(s): Target, M&M Candies

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The Target Stores and M&M's candy brands are teaming up with a joint promotion in conjuction with the upcoming Transformers Revenge of the Fallen sequel.

When you buy any 5 M&M's brand candy products, 9.5 oz. minimmum, you can submit them for a limited edition Transformers M&M candy dispensor. You'll need the reciepts from your Target purchases as proof along with a downloadable redemption form.



Click here for the original release on this and to download your form.

7-Eleven's ROTF Tie-In Press Release

Date: Monday, June 1st 2009 5:23pm CDT
Categories: Movie Related News, Press Releases, Company News
Posted by: Seibertron | Credit(s): 7-Eleven

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7-Eleven®’s Superhero Summer Continues with Tie-in to Much-Awaited TRANSFORMERS Movie Sequel

DALLAS--(BUSINESS WIRE)--It’s summertime, which means it’s superhero time – on the big screen and at 7-Eleven® stores. This month, 7-Eleven celebrates the much anticipated next installment of the TRANSFORMERS movie franchise by rolling out the new BUMBLEBEE Blast Slurpee® flavor, collectible 3D cups and a refillable mug, character-straws and an online sweepstakes. The film “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc., debuts in theaters June 24.

“The first TRANSFORMERS movie broke attendance records when it opened in 2007, and ‘Transformers: Revenge of the Fallen’ has fans eagerly anticipating this movie’s opening,” said Jay Wilkins, 7-Eleven brand manager for cold beverages. “We know Slurpee enthusiasts are going to have fun with the TRANSFORMERS brand this summer at 7-Eleven stores. The movie is, at its heart, a story about a kid and his car. What better vehicle for Slurpee than that!”

In honor of one of the movie’s main robot hero characters, 7-Eleven’s iconic Slurpee beverage will be available in an appropriately colored orange-yellow mango-passion fruit flavor called BUMBLEBEE Blast. The new, fruity flavor was named after the popular BUMBLEBEE AUTOBOT character, the mechanical sidekick and protector of Sam Witwicky (played by Shia LaBeouf). The flavor was among the top vote-getters in nationwide taste tests 7-Eleven held last summer.

“7-Eleven continues to be an incredible place for us to reach movie audiences in creative ways to interact with elements from our movie even prior to its release in theaters,” commented LeeAnne Stables, executive vice president of worldwide marketing partnerships for Paramount Pictures. “This program helps us build on the fun and excitement that the new film will deliver to millions of TRANSFORMERS fans.”

Lenticular Slurpee cups feature four of the TRANSFORMERS characters from the film – two AUTOBOTS, BUMBLEBEE and OPTIMUS PRIME, along with two of the DECEPTICONS, MEGATRON and RAVAGE.

Straws with removable TRANSFORMERS characters – BUMBLEBEE, OPTIMUS PRIME, MEGATRON and THE FALLEN – “climbing” up the side are merchandised alongside the Slurpee machine with a suggested retail price of $1.99.

In addition to the four plastic 3D cups, 7-Eleven has created a blue refillable Slurpee mug, shaped like the head of OPTIMUS PRIME, and a 12-ounce plastic cup with exciting movie background art and removable TRANSFORMERS decals, which can adhere to the cup to recreate multiple film scenes.

Two paper Slurpee cups will also feature movie graphics along with Slurpee Nation reward codes which can be used to enter an online instant-win sweepstakes at http://www.slurpee.com. For this month only, UPC codes on limited-edition “Transformers: Revenge of the Fallen” Mars Snackfood US, M&M’S Brand Chocolate Candies and SNICKERS Nougabot Bars packaging can be redeemed for rewards points. Each TRANSFORMERS-themed paper cup and Mars Snackfood US UPC code earns two rewards points, enough for one entry into the sweepstakes.

Hundreds of prizes will be awarded in the month-long sweepstakes including LG surround systems, LG Blu-ray Disc Players, Xbox 360 Entertainment Systems, DVDs, movie tickets, copies of the “Transformers: Revenge of the Fallen” video game for the Xbox 360 video game and entertainment system from Microsoft, and 7-Eleven and Xbox LIVE Gold subscriptions.

Those with TRANSFORMERS fever can also stock up on collectibles like character bobbleheads, key chains, flashlight keychain and – currently exclusive to 7-Eleven – the first TRANSFORMERS movie DVD with a molded-plastic case that, when unfolded, becomes DECEPTICON MEGATRON. Retailing for $22.99, the DVD, special video features and case will be available at participating stores while supplies last.

7-Eleven partnered with Mars Snackfood US on the marketing campaign supporting the month-long promotion with an online sweepstakes, local radio promotions in select markets and prize-pack and movie ticket give-aways. Working with 7-Eleven in developing the partnerships and promotions for the “Transformers: Revenge of the Fallen” program is FreshWorks, a consortium of Omnicom companies serving as 7-Eleven, Inc.’s advertising and marketing agency.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,000 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion. For 15 consecutive years 7-Eleven has been listed among Hispanic Magazine’s Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions, and its Business Conversion Program. Find out more online at http://www.7-Eleven.com.

About “Transformers: Revenge of the Fallen”

In the highly-anticipated "Transformers: Revenge of the Fallen," debuting June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the Autobots® against their sworn enemies, the Decepticons®. Michael Bay directs from a screenplay by Ehren Kruger & Roberto Orci & Alex Kurtzman.

“Transformers” was the highest grossing original film and bestselling DVD of 2007. The film also received three Oscar® nominations and won “Best Movie” at the MTV Movie Awards.

TRANSFORMERS is a brand of Hasbro, Inc. (NYSE:HAS). Hasbro is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com (C) 2009 Hasbro, Inc. All Rights Reserved.

DreamWorks Pictures and Paramount Pictures Present In Association with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael Bay Film “Transformers: Revenge of the Fallen” starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White, John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas, Glenn Morshower and John Turturro. The film is directed by Michael Bay. Written by Ehren Kruger & Roberto Orci & Alex Kurtzman. Based on Hasbro’s Transformers™ Action Figures. Produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. This film has been rated PG-13 for intense sequences of sci-fi action violence, language, some crude and sexual material, and brief drug material.

About Mars Snackfood US

Mars Snackfood US is the United States snack operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing 70,000 associates at 250 sites, including 151 factories, in 67 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANELTM MX, SERAMIS®, and COCOAPROTM. For more information, please visit http://www.mars.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company’s website, http://www.activision.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg ... 86&lang=en

Kmart Celebrates Theatrical Release of ROTF w/ Multi-Dimensional Marketing Partnership

Date: Monday, June 1st 2009 1:23pm CDT
Categories: Movie Related News, Toy News, Press Releases, Company News
Posted by: Seibertron | Credit(s): Kmart

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HOFFMAN ESTATES, Ill., June 1 /PRNewswire/ -- Kmart(R) announced today its upcoming multi-channel entertainment marketing promotion supporting the June 24 release of "TRANSFORMERS: Revenge of the Fallen" from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc. The promotion launches June 7 and runs through July 4, 2009.

The program kicks-off with Kmart's most robust Father's Day promotion to date; themed to the film. Beginning June 7th through Father's Day on June 21st, Kmart will encourage consumers to "TRANSFORM YOUR DAD" with a variety of merchandise and will offer 2 free movie tickets to see "TRANSFORMERS: Revenge of the Fallen" with a $50 menswear purchase, exclusions apply.

Kmart is supporting the promotion with a national television spot (in both English and Spanish) highlighting men's apparel, the movie ticket offer and the film. The micro-site (http://www.kmart.com/transformers) is where consumers can redeem codes for movie tickets, download "TRANSFORMERS: Revenge of the Fallen"-themed content, watch movie trailers and purchase TRANSFORMERS merchandise.

For the second half of the promotion, June 22 - July 4, Kmart teamed-up with Hasbro to create a dedicated Transformers destination boutique. "Headquarters for TRANSFORMERS will be located in the front of each Kmart retail location and will house everything TRANSFORMERS: toys, video games, men's and boy's apparel, bedding, and much more.

Kmart also created synergies with fellow "TRANSFORMERS: Revenge of the Fallen" movie partners: Burger King Corp. and Mars Snackfood. Participating BURGER KING (R) restaurants will distribute TRANSFORMERS toy and footwear coupons, redeemable at Kmart stores through its BK(R) Kids Meal. Kmart will also be featured in its kids-directed "BK(R) Adventures" newsletter and email newsletter. Mars Snackfood will bring the cross-partnership with Kmart to life by creating "TRANSFORMERS: Revenge of the Fallen"-themed window displays and hosting in-store events at both Penn Station and Astor Place, New York City store locations.

Additional support includes: circular advertisements, email blasts, signage, in-store radio and TRANSFORMERS-themed gift cards. And for the first time ever, Kmart created a 24-page movie-themed comic book which will be distributed in select theaters during the promotional period. The comic book is the movie adaptation of "TRANSFORMERS: Revenge of the Fallen" and includes several Kmart ads highlighting the movie ticket offer and TRANSFORMERS licensed merchandise. It also contains a page of coupons designed to drive traffic both in-store and online.

Paramount Pictures releases "TRANSFORMERS: Revenge of the Fallen" on June 24, 2009.

The Kmart partnership was executed by Norm Marshall & Associates.

About Kmart:

Kmart, a wholly-owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a mass-merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company's Web site at http://www.kmart.com or the Sears Holdings Corporation Web site at http://www.searsholdings.com.

About "TRANSFORMERS: Revenge of the Fallen":

In the highly-anticipated "TRANSFORMERS: Revenge of the Fallen," debuting June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the AUTOBOTS against their sworn enemies, the DECEPTICONS. Michael Bay directs from a screenplay written by Ehren Kruger & Roberto Orci & Alex Kurtzman.

TRANSFORMERS is a brand of Hasbro, Inc. (NYSE: HAS). Hasbro is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

DreamWorks Pictures and Paramount Pictures Present In Association with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael Bay Film "Transformers: Revenge of the Fallen" starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson and John Turturro. The film is directed by Michael Bay. Written by Ehren Kruger & Roberto Orci & Alex Kurtzman. Based on Hasbro's Transformers(TM) Action Figures. Produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. This film has not yet been rated.

About Burger King Corporation:

The BURGER KING(R) system operates more than 11,800 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at http://www.bk.com.

About Mars Snackfood US:

Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world's favorite brands such as DOVE(R) Brand Chocolate, M&M'S(R) Brand, MILKY WAY(R) Brand, SNICKERS(R) Brand, 3 MUSKETEERS(R) Brand, TWIX(R) Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, and WHISKAS(R) Brand Food for Cats. Please visit http://www.mars.com.

Complete Details About Shout Factory's Generation One "Matrix of Leadership" Collector's Set

Date: Friday, May 29th 2009 10:34pm CDT
Categories: Cartoon News, Press Releases, Digital Media News
Posted by: Darth Bombshell | Credit(s): TVShowsOnDVD.com

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Following yesterday's news on the release of Season 2 Volume 1 of the original Transformers cartoon, Shout Factory has revealed the information related to the 25th Anniversary Matrix of Leadership Collectors Set.

The set will contain all 98 episodes of the original Transformers Generation One cartoon, spread across sixteen discs. The following bonus features will be included in the set:

- Exclusive Retrospective Featurettes Including Brand-New, In-Depth Interviews With Those Most Responsible For The Success Of The Transformers franchise.
- Concept Art.
- Exclusive Voice Cast Reunion featuring (in alphabetical order): Jack Angel (Ramjet), Michael Bell (Prowl), Gregg, Berger (Grimlock), Aurthur Burghardt (Devastator), Corey Burton (Spike Witwicky), Richard Gautier (Rodimus Prime), Neil Ross (Slag), Frank Welker (Megatron).
- Archival Hasbro Toy Commercials
- Printable Scripts
- Rare PSAs
- From the Files of Teletraan-2
- Fan Art Gallery
- Animated Fan Film
- A Collectible 60-Page Book, Autobots and Decepticon Magnets and much more

The set will be available at this year's San Diego Comic-Con, but for those who cannot wait, Shout Factory has set up a web page ((TransformersCollectorsSet.com) where you can pre-order yours for $140.00. Those taking this option can expect to receive it on or near Monday July 13th.

To read the full press release, including clear pictures of the DVD case and its contents, check out the press release at TVShowsOnDVD.com here.

ROTF Sale at TRU Canada

Date: Wednesday, May 27th 2009 2:29pm CDT
Categories: Toy News, Press Releases, Store News
Posted by: First Gen | Credit(s): 1337W422102

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Seibertron.com member 1337W422102 has just given us some info on a sale that will start soon at Toys R Us stores in Canada. Here's what he had to share:


I just got a new TRU flyer. Here's what it said:

Sale starts May 29, ends June 4.

- "Transformers II Deluxe Figures," $11.97 instead of $15.99.
(Concept Camaro shown)
- "Transformers II Gravity Bots," $12.99 instead of $14.99. On sale May 30.
(Optimus shown)
- "Transformers II Universe Ultra," $29.97 instead of $39.99.
(Universe Onslaught shown)
- "Transformers II Scout Figures," $6.97 instead of $10.99. On sale May 30.
(Red Bull truck shown)
- "Transformers II Power Bots," $29.97 instead of $34.99. On sale May 30.
(Bumblebee shown)

Free Transformers collectible pen with the purchase of one figure worth $35 before taxes.
Contest at http://www.toysrus.ca/transformersrotf. Win a $1500 Transformers shopping spree.

Toys"R"Us Stores Offer "First Chance" to Buy Transformers: Revenge of the Fallen Toys

Date: Wednesday, May 27th 2009 9:21am CDT
Categories: Movie Related News, Toy News, Press Releases, Company News
Posted by: Seibertron | Credit(s): Bob Friedland - Sr. PR Manager @ Toys

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Here is a new message Seibertron.com just received from the Senior PR Manager at Toys R Us ...

Hello,

On Friday, May 29, select Toys“R”Us stores will give TRANSFORMERS fans “more than meets the eye” by offering them the first chance to purchase toys based on one of the most highly anticipated movies of the summer – TRANSFORMERS: REVENGE OF THE FALLEN. During a special sneak preview from 9 – 10 pm, customers can “roll out” to select Toys“R”Us stores to get a first look at the newest additions to the TRANSFORMERS universe, including:



TRANSFORMERS: REVENGE OF THE FALLEN VOICE MIXER HELMET from Hasbro
In 2007, BUMBLEBEE was a scene-stealer in the first TRANSFORMERS film and an instant favorite among kids and long-time TRANSFORMERS fans. Now, kids can pretend to be the fun-loving AUTOBOT with this role-play helmet, which allows wearers to mix their voice through a “radio” — just like BUMBLEBEE — and also features realistic robot battle sounds and radio tune-in phrases. Ages 5 and up; 3 “AA” batteries required (included)


TRANSFORMERS: REVENGE OF THE FALLEN BUMBLEBEE PLASMA CANNON from Hasbro
The TRANSFORMERS MOVIE BUMBLEBEE PLASMA CANNON allows kids pretend to defend the Earth against its evil invaders when they strap on this blaster. For added fun, the blaster can also change into a robotic hand and features electronic lights and sounds. Ages 4 and up; 3 “AAA” batteries required (included)

TRANSFORMERS: REVENGE OF THE FALLEN ACTION FIGURES from Hasbro
This summer, TRANSFORMERS drive out of the movie screen and into kids and collectors hands with action figures based on the film’s most popular characters. Available in three scales, DELUXE, VOYAGER and LEADER, these figures bring the adventure of Robots in Disguise to life with nearly 40 characters. The DELUXE action figures includes 24 characters, while VOYAGER action figures, a larger scale, will offer 11 characters. The ultimate TRANSFORMERS, LEADER action figures, feature lights and sounds for three different characters, including OPTIMUS PRIME and JETFIRE. Ages 5 and up; DELUXE and VOYAGER: No batteries required; LEADER: 2 “AA” batteries required (included)

TRANSFORMERS: REVENGE OF THE FALLEN GRAVITY BOTS from Hasbro
Designed for the youngest fans, TRANSFORMERS REVENGE OF THE FALLEN Gravity Bots change from robots to vehicles when kids turn them over. With simple transformations, kids can relive their favorite TRANSFORMERS moments with the flick of the wrist. Ages 3 and up; No batteries required



Transformers: Revenge of the Fallen toys, games and more will be on display in special Transformers boutiques, filled with the largest assortment of toys, games, role play accessories, candy and more based on the upcoming film. For a complete list of stores participating in the preview, please visit Toysrus.com/Transformers.