Transformers Press Releases News on Seibertron.com

New Transformers Prime Video Game Launches Exclusively on Nintendo Platforms Today

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FOR IMMEDIATE RELEASE

KIDS' HIT CARTOON SERIES COMES TO LIFE WITH ACTIVISION PUBLISHING'S TRANSFORMERS PRIME™
VIDEO GAME - AVAILABLE NOW

New TRANSFORMERS Action Video Game Launches Exclusively on Nintendo Platforms Today, and on Nintendo's Wii U™ System on November 18th

Santa Monica, CA - October 30, 2012 - The battle to protect mankind from the evil DECEPTICONS rages on in the TRANSFORMERS PRIME™ video game from Activision Publishing, Inc., a subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI). Created for kids and based on the award winning animated television show produced by Hasbro Studios seen in over 170 countries and airing on The Hub television network in the U.S., TRANSFORMERS PRIME allows fans to take on the roles of OPTIMUS PRIME, BUMBLEBEE, ARCEE, AUTOBOT RATCHET and BULKHEAD as they fight through heroic battles against the DECEPTICONS all around the world. Players will engage in brawler-style combat and diverse driving sequences in order to save Earth from the sinister MEGATRON and his new secret weapon, THUNDERWING. TRANSFORMERS PRIME is available now for Nintendo's Wii™ system, and the Nintendo 3DS™and Nintendo DS™ hand-held systems, and will be a day-one launch title for Nintendo's new Wii U™ system launching on November 18th.

"The TRANSFORMERS PRIME television show is a fantastic series and we're excited to bring this new adventure to Nintendo and TRANSFORMERS fans alike," said Kurt Niederloh, Vice President, Activision Publishing."We've worked hand-in-hand with Hasbro and the TV show producers to bring this all-new storyline to life with the spirit and trademark gameplay Nintendo gamers have come to know and love."

"Our fans can now interact with the TRANSFORMERS PRIME universe and all its rich characters in a whole new way," said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. "Activision has done a great job of capturing the heart and soul of the television show and has created an engaging video game the entire family can enjoy."

Continuing the epic saga, the game centers around an original story set directly within the TRANSFORMERS PRIME universe, allowing gamers not only to play as their favorite AUTOBOT characters, but also cultivate close friendships with Jack, Miko and Raf - the human characters from the show - as TEAM PRIME sets out to protect mankind and eliminate the DECEPTICONS once and for all. For the Wii, Nintendo 3DS and Wii U versions of the game, players can also compete with or against their friends in adrenaline-pumping multiplayer modes that allow fans to choose from 11 different TRANSFORMERS characters from both factions.

TRANSFORMERS PRIME is developed by Now Production (NowPro) for Nintendo's Wii system, Nintendo 3DS and Wii U, and by Altron Corporation for Nintendo DS. The game is rated "E10+" (Everyone 10 and older - Fantasy Violence) by the ESRB.

For more information and exclusive updates, fans can visit http://www.TransformersPrimeTheGame.com.

Activision Broadcast Media Center
Members of the media can visit Activision Publishing's Broadcast Media Center to download broadcast quality video, web-ready video and high-resolution images. Broadcast Media Center: http://www.activisionvideo.com.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future, including with respect to the release of Transformers Prime, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Press Release: This January, MARS ATTACKS IDW!

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FOR IMMEDIATE RELEASE

This January, MARS ATTACKS IDW!

Bloodthirsty Martians Take On All-Star IDW Properties in an Extinction-Level Event!

San Diego, CA (October 17, 2012) – IDW Publishing regrets to inform you that this January, many of your most beloved characters are coming under attack. Vicious, bloodthirsty Martians have descended from the skies and crossed through infinite panels and dimensions seeking total comic book conquest! Batten down the hatches and assemble your militia, because 2013 is kicking off with MARS ATTACKS IDW!

Beginning in the first week of January, Topps’ terrifying Martian conquerors are infiltrating many of IDW’s prized titles in five weekly one-shots. It’s going to take guts, smarts, and the brute force of an unprecedented army of talented comics creators to fight them off!

“It seems natural for the Mars Attacks Martians to go on the offensive—attacking is right there in their title—and now we see that they’re just too out of control to keep their warlike ways confined to their own series,” said Chris Ryall, IDW’s Chief Creative Officer/Editor-in-Chief and strategic planner of this five-pronged invasion. “And as exciting as the weekly attack is going to be, I’m equally enthused about the insane cover variations going on with each issue. Read on and be amazed by the talent assembled to offer visual clues of what we’d be in for had the Martians attacked more than just five top IDW titles.”

Invasion alarms start sounding January 2, when MARS ATTACKS POPEYE. Martin Powell, Terry Beatty, and Tom Ziuko will team up to chronicle the Martians pulling into a port of pain to take on the spinach-enhanced sailorman. Fans can be certain it’ll be all hands on deck with a high wave advisory with the MARS ATTACKS POPEYE cover by Ray Dillon—all of Dillon’s covers will mimic the look of worn out trading cards, complete with back-cover text just like an old Mars Attacks card set—and retailer incentive covers of MARS ATTACKS MISS FURY by J. Bone and MARS ATTACKS OPUS by Berkeley Breathed!

January 9, the battlefront expands across time and space to the same 1970s New York City when MARS ATTACKS KISS, a twisted retelling of the very first Kiss comic book! Will the Martians’ hunger for otherworldly destruction be a match for the sheer force of rock n’ roll? Only Chris Ryall, Alan Robinson, and Tom Ziuko will have the answer! Featuring a cover by Ray Dillon and incentive covers of MARS ATTACKS JUDGE DREDD by Greg Staples and MARS ATTACKS THE STARSLAMMERS by Walter Simonson! The mighty leaders of the KISS Army are calling in the cavalry, and something tells us it’s not Doctor Love!

January 16, the Martian menace takes the fight to the world’s pre-eminent poltergeist punishers when MARS ATTACKS THE REAL GHOSTBUSTERS! When Martians invade, Erik Burnham and Jose Holder know just who they’re gonna call! Everyone knows Venkman, Stantz, Spengler, and Zeddemore ain’t afraid of no ghosts, but what about aliens? With a cover by Ray Dillon and incentive covers of MARS ATTACKS MADMAN by Michael and Laura Allred and MARS ATTACKS CHEW by Rob Guillory, the streams of comic book awesomeness are sure to be crossed!

January 23, the drums of war begin beating double-time when the Martian armada clashes with Cybertron’s finest when MARS ATTACKS THE TRANSFORMERS! Daring to take on Optimus Prime’s fearsome army, this epic battle of Martian versus machine will be chronicled by Shane McCarthy and Matt Frank with a cover by Ray Dillon! If that daring incursion wasn’t enough, this one-shot will also feature incentive covers of MARS ATTACKS STRANGERS IN PARADISE by Terry Moore and everyone’s favorite vampire antihero sharpening his teeth for MARS ATTACKS SPIKE by Franco Urru! That’s right, Angel fans, you get one last look at IDW’s version of Spike, thereby proving all the rules are meant to be broken in this insane weekly event!

January 30, just when the brawl for it all seems like it can’t get any bigger, MARS ATTACKS ZOMBIES VS. ROBOTS! Chris Ryall, Andy Kuhn, and John Rauch will be there to chronicle the titanic terror when the three battle-hardened armies collide! As the final blows for galactic supremacy are struck, they’ll be accompanied by a cover from Ray Dillon and incentive covers of MARS ATTACKS ROG-2000 by John Byrne and MARS ATTACKS CEREBUS, by Dave Sim!

This January, everything is on the line and fans of all callings are encouraged to sign up and do their part. The Green Menace from the Red Planet is attacking from all angles and no theater of war will go untread upon as MARS ATTACKS IDW!

Will you welcome our new Martian overlords, or will you take up arms with comics’ greatest heroes and give them the boot? Decide quickly-- saucers are en route!


MARS ATTACKS POPEYE (FC, 32 pages, $3.99) in stores January 2, 2013.
Diamond Code: NOV12 0321.

MARS ATTACKS KISS (FC, 32 pages, $3.99) in stores January 9, 2013.
Diamond Code: NOV12 0324.

MARS ATTACKS THE REAL GHOSTBUSTERS (FC, 32 pages, $3.99) in stores January 16, 2013.
Diamond Code: NOV12 0327.

MARS ATTACKS THE TRANSFORMERS (FC, 32 pages, $3.99) in stores January 23, 2013.
Diamond Code: NOV12 0330.

MARS ATTACKS ZOMBIES VS. ROBOTS (FC, 32 pages, $3.99) in stores January 30, 2013.
Diamond Code: NOV12 0333.



Visit IDWPublishing.com to learn more about the company and its top-selling books. IDW can also be found at http://www.facebook.com/#!/idwpublishing and http://tumblr.idwpublishing.com/ and on Twitter at @idwpublishing.





About IDW Publishing

IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS and G.I. JOE, Paramount’s Star Trek; HBO’s True Blood; the BBC’s DOCTOR WHO; Nickelodeon’s Teenage Mutant Ninja Turtles; Toho’s Godzilla; Wizards of the Coasts Magic: The Gathering and Dungeons & Dragons; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, and Yoe! Books, a partnership with Yoe! Studio.

IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot, while Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film.



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Hasbro's official Beast Hunters product images, press release and teaser trailer

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Hasbro Reveals TRANSFORMERS PRIME BEAST HUNTERS at New York Comic Con

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The Hunt Begins in 2013 as OPTIMUS PRIME and the AUTOBOTS Face an Unprecedented New Foe in the TRANSFORMERS PRIME Animated Series and Beyond

In a packed room filled with TRANSFORMERS fans, Hasbro, Inc. (NASDAQ: HAS) officially unveiled details about TRANSFORMERS PRIME BEAST HUNTERS during a special panel at New York Comic Con on Thursday. BEAST HUNTERS will be the touchstone for TRANSFORMERS brand entertainment in 2013 driven by the award winning TRANSFORMERS PRIME animated series which is produced by Hasbro Studios, airs on The HUB television network in the U.S. (Fridays at 7 p.m. ET) and is seen by kids and fans in over 170 countries around the world.

The Voyager scale PREDAKING action figure seen here in 'beast' mode is part of the new TRANSFORMERS PRIME BEAST HUNTERS toy line available in the spring of 2013. Hasbro unveiled TRANSFORMERS PRIME BEAST HUNTERS, including new entertainment and toys, at New York Comic Con on Thursday, October 11. (Photo: Business Wire)

The beasts, comprised of a new TRANSFORMERS faction called the PREDACONS, are led by one of the most imposing and powerful characters in the TRANSFORMERS world - PREDAKING. At New York Comic Con, in addition to giving fans a sneak peek at PREDAKING in the animated series, Hasbro discussed how BEAST HUNTERS will be the driving force behind its product line including toys as well as an extensive licensing program.

"In recent years, TRANSFORMERS fans have seen the AUTOBOTS battle the DECEPTICONS," said Aaron Archer, Vice President of TRANSFORMERS Brand Creative and Design. "The PREDACON faction, made up of menacing beasts that convert in ways mankind has never seen, have now joined the DECEPTICONS to take down the AUTOBOTS. We're looking forward to exploring this new dynamic in the animation, action figures, KRE-O building sets, publishing and more."

As a special early look for fans, Hasbro also unveiled select new toys from the BEAST HUNTERS line that will launch in the spring of 2013 including new KRE-O TRANSFORMERS building sets and TRANSFORMERS PRIME action figures. Both toy lines will be driven by the BEAST HUNTERS theme bringing the AUTOBOTS, DECEPTICONS - and now the PREDACONS - to life in toy form and will be reflective of the compelling and visually stunning aesthetic of the TRANSFORMERS PRIME animated series.

"BEAST HUNTERS is an exciting new direction for TRANSFORMERS brand entertainment and the introduction of the PREDACON faction is a pivotal moment for OPTIMUS PRIME and the heroic AUTOBOTS, impacting the world of TRANSFORMERS which will never be the same," said Jay Duke, Global TRANSFORMERS Brand Vice President at Hasbro. "Kids and fans will be amazed by how Hasbro will bring this story and the 'beasts' to life across the brand's major entertainment platforms in 2013."

To see the TRANSFORMERS PRIME BEAST HUNTERS brand trailer fans were treated to at New York Comic Con, visit the TRANSFORMERS Youtube channel at http://www.Youtube.com/Transformers. Fans can also keep up with the latest news from the TRANSFORMERS brand on the official TRANSFORMERS Facebook page at http://www.Facebook.com/Transformers.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at http://www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

IDW PUBLISHING LAUNCHES IDW LIMITED!

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FOR IMMEDIATE RELEASE
IDW Publishing Launches IDW Limited!

IDWLimited.com will Specialize in High-End, Limited Edition Books for Collectors
SAN DIEGO, CA (September 18, 2012) – IDW Publishing is thrilled to announce the launch of IDW Limited, a new division that will specialize in producing high-end, collectible editions of their wide catalog of books. Catering to the loyal and committed fans that have helped make IDW a success, IDW Limited books will feature unique elements like original sketches and creator signatures on luxuriously designed packaging not available anywhere else. These top-of-the-line rarities will aim to enhance and expand existing books, providing beautiful reading and collecting experiences fans will be proud to display on their shelves.
The first book offered from IDW Limited (http://www.idwlimited.com) will be the four-issue collection of IDW’s best-selling new series Teenage Mutant Ninja Turtles, Vol. 1, Change Is Constant. The Deluxe Limited Edition will be released in three tiers, each with extremely low quantities available exclusively through the IDW limited website, IDWLimited.com. Fans can expect hand signatures from TMNT co-creator Kevin Eastman, series artist Dan Duncan, and series writer Tom Waltz, as well as original hand-sketched art from Dan Duncan packaged with each book in a specially hand constructed, deluxe case.

“This edition of Teenage Mutant Ninja Turtles, Vol. 1: Change Is Constant is nothing short of spectacular,” said Kevin Eastman, co-creator of TMNT. “The Turtles have been presented in a variety of formats over the years, but this book is truly a prized collector’s item for Turtle fans.”

IDW Limited books are offered in multiple tiers so that fans can select the degree of collectability that is important to them. Each print run is hand-numbered and strictly limited. All three tiers include a signature plate signed by the books creators. In addition to signatures, collectors can expect the following:
-Red Label Edition is limited to 175 copies, features a custom cover, is housed in a limited edition slipcase and paired with an artist’s portfolio containing a unique, spot-color sketch of one of the Ninja Turtles done by series artist Dan Duncan.
-Black Label Edition is limited to 25 copies featuring the IDW Limited custom cover and is housed in a hand built traycase, along with an artist’s portfolio containing a multi-color illustration of two classic TMNT characters by series artist Dan Duncan.
-Blue Label Edition, the rarest tier being offered, is limited to only 10 copies! For this special version, series artist Dan Duncan will be creating full color illustrations of the entire Turtle team in action. Each book is packaged with the IDW Limited cover inside a hand built tray case.

According to Jerry Bennington, IDW Limited’s Director, “We wanted to give fans a top-of-the-line creative experience with the books they love in a truly special format.” He went on to add, “these rare editions will not only be special and limited in quantity, they’ll also include unique content found nowhere else. This may be the only way most fans could ever hope to own a signature, sketch or illustration from one of their favorite artists or creators.”


In addition to Teenage Mutant Ninja Turtles, fans can also expect a complete line of limited edition books and merchandise of their favorite titles including Transformers, G.I. Joe, Alan Robert’s Crawl To Me and menton3’s Monocyte this fall, and many more to follow.

Fans are encouraged to visit http://www.idwlimited.com to sign up for their free newsletter
to receive updates and learn more about the company and it’s top selling books.

TMNT: CHANGE IS CONSTANT DELUXE LIMITED EDITION (RED-$125.00/BLACK-$250.00/BLUE-$350.00; 192 pages; 9” x 12”; hardcover) is now available for pre-order.

Stern Pinball Introduces the TRANSFORMERS Pin-Stylish, Affordable Pinball Entertainment for the Home

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Stern Pinball Introduces the TRANSFORMERS™ Pin™ - Stylish, Affordable Pinball Entertainment for the Home

Innovative TRANSFORMERS™ Pin™ To Be Released under the
Stern Home Arcade™ Brand

MELROSE PARK, IL – October 1, 2012 – Today, Stern Pinball, Inc., the world’s only maker of real pinball games, introduced the TRANSFORMERS™ Pin™, a stylish, affordable and entertaining pinball game designed and engineered exclusively for the home. For customers new to pinball ownership, the TRANSFORMERS Pin offers fun and timeless family entertainment at an affordable price. The Pin™ also provides an entry into the rapidly growing community of pinball play and ownership driven by impassioned enthusiasts and collectors around the globe. The Pin is the latest model to be developed by Stern and joins the company’s existing line-up of Pro, Premium, and Limited Edition models.



The licensed TRANSFORMERS Pin features art, music, speech, and sound effects from the blockbuster TRANSFORMERS franchise. Since the birth of the franchise in 1984, the TRANSFORMERS brand has been celebrated with toys, comic books, animation, summer blockbuster movies and more. Under license from Hasbro, Stern is now proud to be adding an additional pinball game model to its lineup. Players can expect the classic battle between the heroic OPTIMUS PRIME and the villainous MEGATRON as well as other beloved AUTOBOT and DECEPTICON characters.



The easily assembled TRANSFORMERS Pin is built to last and engineered with genuine Stern commercial-quality parts including flippers, slingshots, pop bumpers, tempered playfield glass, and the traditional pinball plunger. The playfield is housed in a stylish cabinet with modern, high definition artwork. The all-LED playfield lighting provides optimal color and performance.



“The Pin is specifically designed to provide quality family entertainment and bring pinball to more homes everywhere. TRANSFORMERS is a great title for the entire family and we’re very pleased to add The Pin model to our TRANSFORMERS offering,” said Gary Stern, Founder, CEO and Chairman of Stern Pinball, Inc.



Through December 31, 2012, the TRANSFORMERS Pin will be available in the United States exclusively at Amazon.com. To order in the US, please visit: http://www.amazon.com?tag=seibertron07-20&



The TRANSFORMERS Pin will also be available in Canada exclusively through The Playdium Store and Cineplex Starburst, Inc. To order in Canada, please visit: either http://www.theplaydiumstore.com or http://www.starburstcoin.com.







About Stern Pinball, Inc.

Stern Pinball, Inc., located just outside Chicago, Illinois, designs and manufactures arcade-quality pinball games. Stern is the only maker of full-sized, arcade quality pinball games on the planet and has released many popular titles including X-Men, AC/DC, TRANSFORMERS, Avatar, The Rolling Stones, Iron Man, Tron and many more. Stern’s games continue to be enjoyed by both pinball enthusiasts and casual players around the globe. For more information, please visit http://www.sternpinball.com. © 2012 Stern Pinball, Inc. All Rights Reserved.



About Hasbro, Inc.

Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world-class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

Transformers: Fall of Cybertron Massive Fury DLC Launches Today

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The legendary Insecticons are now live for the TRANSFORMERS: FALL OF CYBERTRON multiplayer community and we have a bunch of new screenshots for them:

































Starting today, Fall of Cybertron players on the Xbox 360, PlayStation 3 and PC can download the Massive Fury Pack, which includes the following multiplayer characters, which includes their full body + individual body parts for use in the multiplayer character creator. It also includes the following single-player campaign items:
KICKBACK (Flying Insecticon)
SHARPSHOT (Flying Insecticon)
HARDSHELL (Beetle Tank Insecticon)
G1 RETRO OPTIMUS PRIME
AUTOBOT HOUND
Single-Player campaign items:
G2 BRUTICUS (character skin)
G1 SHOCKWAVE BLAST CANNON (weapon)
G1 MEGATRON PISTOL GUN (weapon)

Here is our DLC trailer with an in-game look at the characters in action, along with all the current DLC available:

The price for each pack is 800 Microsoft points or $9.99 for PlayStation and PC gamers. For more information, fans can visit http://www.facebook.com/TransformersGame or http://www.TransformersGame.com.

WeLoveFine.com Transformers Design Contest

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ABOUT THE CONTEST
Now is the time where we need you to roll out, artists! - our first official Transformers contest is here! The mighty, battling interstellar robots of Hasbro's enduring franchise are as popular today as they were for 80's babies the world over when they were first introduced, and fan art featuring their ultra cool vehicular designs are some of the best artwork on the web. Is some of that cool art yours, or do you think you have an awesome idea? Make it work for a shirt design and you could win up to $2,500 in the grand prize, and the chance to have your design made into an official piece of Transformers merchandise! Autobots, Decepticons, we want to see them all ready for action - so start drawing and may the best and brightest transform into winners!

ABOUT OUR GUEST JUDGES
Don Murphy is a motion picture producer best known for having produced Oliver Stone's Natural Born Killers and both Michael Bay's Transformers and Transformers: Revenge of the Fallen. A graduate of USC's School of Cinema-Television and Georgetown University, his other credits as producer include From Hell, The League of Extraordinary Gentlemen, Splice and Real Steel. For more credits and information, check out donmurphy.net.
Peter Cullen BIO TBA

THE RULES
-Submissions must be received by 11:59:59 PM (PST) on October 23rd, 2012.
-You may submit up to 5 entries per person
-All entries must be in one of the following file formats: GIF/PNG/JPG.
-By entering the contest (”Promotion”), you indicate your full and unconditional agreement to, and acceptance of, (a) the Official Rules and (b) Mighty Fine’s (”Sponsor”) decisions, which are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth herein.

THE PRIZES
Grand Prize: Up to $2,500! We will start the grand prize at $1,000. We will track the number of ratings in the contest; for every 100 new ratings after 100,000 ratings, the dollar value of the grand prize will go up $1. Be sure to tell ALL your friends, family and internet pals to rate every design! With enough rates, the prize could reach a maximum of $2,500 cash!

Guest Judge's pick (2): Our guest judges Don Murphy and Peter Cullen will each select their personal favorite design, and those artists will win $400 cash!

Runners-Up (2): Two runners-up will receive a $150 gift certificate for WeLoveFine.com.

Honorable Mention (5): Five honorable mentions will receive a $50 gift certificate for WeLoveFine.com.
*All winning designs will be put into consideration for printing. (Subject to Licensor Approval)


Deadline to submit: 10/23/2012 11:59PM PST

Rating period: 10/30/2012 ~ 11/20/2012

Winners will be announced on 12/4/2012

Activision's Wii U Transformers Prime Assets (includes Thunderwing reveal!)

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TRANSFORMERS PRIME(TM) Wii U(TM) FACT SHEET

PRODUCT DESCRIPTION:

Based on the smash hit, award-winning animated television show produced by Hasbro Studios on The Hub Network, TRANSFORMERS PRIME lets fans play as their favorite AUTOBOT characters and embark on an action-packed adventure to save the earth from the evil MEGATRON and his new secret weapon. In the single player campaign, players will step into the roles of OPTIMUS PRIME, BUMBLEBEE, ARCEE, AUTOBOT RATCHET and BULKHEAD as they explore unique vistas all around the world with brawler-style combat and diverse driving sequences. Along the way, gamers cultivate friendships with Jack, Miko and Raf - the human characters from the show - as TEAM PRIME sets out to protect mankind and eliminate the DECEPTICONS once and for all. The game also features intense multiplayer modes that allow fans to choose from 11 different TRANSFORMERS characters from both factions.




KEY FEATURES:

* Interact with TRANSFORMERS characters like never before - Designed for the unique interactivity of the Wii U(TM), the game allows fans to tilt their gamepad to steer BUMBLEBEE through a collapsing canyon, upgrade OPTIMUS PRIME’s combat abilities through their gamepad touchscreens, and more.

* Epic TRANSFORMERS Gameplay in HD - The game utilizes the power of the Wii U, featuring dazzling visuals in 1080p resolution with authentic character models straight from Polygon Pictures, Inc., the Japanese CG animation studio for the TV show.

* Jump Straight into the Action - With the humanity on the brink of survival, players will fight through heroic battles in a huge variety of 3rd person action brawling, shooting, driving and melee combat, all the while wielding the power to change form and power up each AUTOBOT with unique weapons and special abilities.

* Play as Iconic and Fan-Favorite Characters - Fans will get to play as all their favorite characters from the show including OPTIMUS PRIME, BUMBLEBEE, ARCEE and more to defeat MEGATRON, STARSCREAM, THUNDERWING and the DECEPTICON army.

* Explore a Brand New Storyline to Continue the Saga - The game centers around an epic campaign with original story set directly within the TRANSFORMERS PRIME universe, allowing players to forge close relationships with the humans Jack, Miko and Raf and embark on a journey to exotic locales such as Greece, South America and even outer space.

* Challenge Your Friends and Test Your TRANSFORMERS skills - Players can choose from 11 different playable characters from both the AUTOBOTS and DECEPTICONS factions to compete with or against their friends in adrenaline-pumping modes such as Brawl, Battle for Energon and Emblem Match.


Publisher: Activision Publishing, Inc.
Developer: Now Production Co., Ltd.
Release Date: November 13, 2012
ESRB Rating: "E10+" (Everyone 10 and older - Fantasy Violence)
Suggested Retail Price: $49.99

Transformers Take 2nd in The Children’s Museum of Indianapolis Visitors and Fans Vote

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Indianapolis, IN (PRWEB) September 11, 2012

After eight weeks of voting, more than 24,000 votes, and 600 stories shared, the final results are in and The Children’s Museum of Indianapolis online visitors and fans have determined their favorite toy from the past century. The top toy is G.I. Joe®!

On July 16, the public was asked to weigh in on the ‘100 Toys (& their Stories) that Define Our Childhood’. The goal was to determine favorites from a list of 100 toys iconic of childhood as chosen by curators of The Children’s Museum’s collection. After the initial five weeks of public voting, the list of 100 Toys was narrowed down to the top 20 from which the public was again asked to rank favorites. The results of this last vote determined the Gold, Silver and Bronze winners.

The final order for the top 20 toys is:

Gold: G.I. Joe®
Silver: Transformers®
Bronze: LEGO® Toys
4. Barbie®
5. View-Master®
6. Bicycle
7. Cabbage Patch Kids®
8. Crayons
9. Play-Doh®
10. MONOPOLY®
11. Raggedy Ann®
12. SpirographTM
13. Etch A Sketch®
14. Little Golden Books®
15. Hot Wheels®
16. Lincoln Logs®
17. Candy Land®
18. Roller Skates
19. Silly® Putty
20. Mr. Potato Head®

“The feedback and support from the public for this initiative has been extraordinary,” said Dr. Jeffrey H. Patchen, president & CEO, The Children’s Museum of Indianapolis. “The stories people have shared about intergenerational learning, family traditions and memories has been heartwarming and life changing in some cases. Toys are a powerful tool for exploration and imagination as we learn and grow. They foster many shared memories across generations and, as was represented in the voting and story sharing for 100 Toys, across cultures as we read stories submitted from Germany, Canada, Australia and Israel.”

The 100 Toys project included iconic toys from the past century (1910-present) that were representative of childhood. As one of the few children’s museums that is also an artifact collections museum, The Children’s Museum of Indianapolis has more than 120,000 objects in its collection. Museum curators took great care in considering which 100 toys to choose that would represent a wide variety of experiences.

“Each of the toys the public chose for the top 20 has been produced for 25 years or more, which is not surprising considering their cross-generational appeal,” said Patchen. “Objects such as crayons and bicycles have been around for decades - evoking strong emotions and fond memories with children, parents, grandparents, and even great-grandparents. These toys give us common ground and are good conversation starters involving the entire family.”

Several generations of enjoyment were evident in the stories submitted to the museum website including a gentleman who shared multiple incidents in his own childhood growing up in Indianapolis during the 1950s. Like many of his generation, he played with trains, toy soldiers, and a Yo-Yo. Memories were also shared on toys popular in the last few years such as Beanie Babies® and Tickle Me Elmo, although many of the toys included are timeless such as toy tools, dress-up clothes, toy trucks and baby dolls, which alone received 31 story submissions!

Beginning on Sept. 11, the final 20 toys will be on display at The Children’s Museum of Indianapolis for the public to view through the end of the year. Although voting has ended, the public is still encouraged to share their own memories of each of the 100 toys on The Children’s Museum website at http://www.childrensmuseum.org/100toys.

About The Children's Museum of Indianapolis
The Children's Museum of Indianapolis is a nonprofit institution committed to creating extraordinary family learning experiences that have the power to transform the lives of children and families across the arts, sciences and humanities. For more information about The Children's Museum, visit http://www.childrensmuseum.org, follow us on Twitter @TCMIndy, Facebook.com/childrensmuseum and YouTube.com/IndyTCM.