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Have you seen those licenced Hotwheels toys in stores? They have some for x-men, Mandalorian, dc heroes and the like. And now we will have some Transformers as well. They will be in 1/64 scale, so the standard Hotwheels size we know. The difference between these and Jada toys is that these would not be the Transformers characters in alt mode but instead, like other Hotwheels licenced toys, be cars with the character's logo or image on it. And that's evident with the fact that aside from the Beetle, none of the other cars are typical alt modes of Transformers characters. You can see all the car brands used below.
These are supposed to come out in April and should retail at the same price as any other licenced Hotwheels toy. Here are the details from Tom's Modelauto store:
Brand:Assortment/ Mix
Model:Transformers mix
Description:1/64 Transformers mix of 24pcs
This box contains; 5x HRV58 1932 Ford
5x HRV59 Morris Mini
5x HRV60 60's Fiat 500D
5x HRV61 1967 Austin Mini vasn
4x HRV62 Volkswagen Classic Bug
Content : 24 pieces à € 4.12 p/pc
Manufacturer :
Hotwheels
Category :
Movie/TV/Games/Comics
Scale :
1/64
Colour :
various
Price : € 98.99
While Transformers Year of the Dragon Crimsonflame was revealed a while back, it was unclear whether or not it would get North American distribution. Well, Amazon.ca had it listed at $40 CAD and shipping in April. It sold out instantly but with it being sold by Amazon for the Canadian market, it could be that we see it eventually available for US distribution (either by Amazon or another retailer.
Amazon.ca ended up shipping these early so some western fans have them in hand now. Here is a review in case you are curious.
According to Hasbro's 4th quarter earning call, of all the brands and toys being sold by Hasbro, Transformers has the most enviable growth. Of course, this is due to more toys out during a movie year (with Rise of the Beasts getting its own line) but what's important is the toys sold. We had seen and heard from Hasbro in the past that franchises like Star Wars may not sell well (or be profitable for a toy maker) during a movie year. But it isn't the case for Transformers, which had a 35% growth and shows that it can still be a brand that sells toys.
Below are the quotes from Hasbro regarding the specific brand from their 2023 Q4 Earnings call:
In the back half of 2023, we started to see the first evidence of our new team and products working. Take FURBY, for example. This was a product we took our time testing and iterating based on consumer insights. It paid off as FURBY was one of the top new toy introductions in 2023. We continued the FURBY craze in December with the launch of Furblets, another hit introduction, and we’re excited to continue building this franchise in 2024. 2023 was also a strong year for our TRANSFORMERS franchise. On the back of the hit movie, Transformers Rise of the Beasts from our partners in Paramount, driving point of sale growth of 35%. We have some exciting activations planned as we celebrate the brand’s 40th anniversary in 2024, as well as the star-studded animated movie, Transformers One, coming this summer along with fresh merchandise.
As far as our financial participation goes for revenue and profit, it’s like having the equivalent of $1 billion movie supporting Monopoly, except every year, with the impact growing sequentially as the game works through our minimum guarantees and marketing allowances. Baldur’s Gate III from our partners of Larian continues to win awards around the world and is one of the highest rated video games of all time. We expect a long tail into 2024 and beyond for this mega hit. Last but not least, we have a compelling new lineup of adventures, core rulebooks, and new digital first offerings for D&D as we celebrate this iconic brand’s 50th anniversary. We’ll launch the biggest update to fifth edition since its introduction in 2014, reinventing everything from the artwork of our iconic monsters, to new classes, to new mechanics, to bold new ways to bring to life the world of D &D digitally.
All of this will add up to more and more impressive product as the year goes on, leading into an even brighter 2025. We look forward to sharing more about 2025. All new brands, entertainment collaborations, and a chance to really show what this team is capable of later this year. Wrapping up, 2023 was a challenging year, but not without significant wins. Wins we believe augur the Hasbro to come. A company rededicated to play, innovation, and fun for fans of all ages. Last year, we launched a top toy with FURBY. We won a Game of the Year award with Twister Air. And we wowed tens of millions with Monopoly Go! Transformers Rise of the Beast, Baldur’s Gate III, and Magic Lord of the Rings, all while cleaning up the business, selling eOne, paying down debt, and clearing excess inventory, which makes for a healthier, stronger Hasbro to start 2024.
Adjusting for the exit of brands and markets, revenue would have declined by 15%. And despite the tougher category backdrop, we delivered some bright spots within our toy portfolio, including Transformers, Twister Air, Furby, and GI Joe. On a reported basis, the Entertainment segment revenue declined by 31% as the writers’ and actors’ strikes impacted content deliveries. Family Brands revenue grew 6% from streaming deals of animated content in support of Hasbro’s brands. Total Hasbro Inc. 2023 adjusted operating profit was $477 million, down 48% versus last year, primarily driven by the nonrecurring expenses, as well as lower revenues. 2023 adjusted net earnings of $349 million, or $2.51 per diluted share, was down 44% versus last year. Besides the charges for inventory, earnings were negatively impacted by content impairments and higher royalty expense, partially offset by our cost savings program and a one-time tax benefit.
In a true nothingburger of a story, media sites across the web are reporting on 2 phrases uttered by Lorenzo di Bonaventura during his press tour for his latest failure, Madame Web. When asked when we'd hear more about the Transformers/GI Joe crossover, Bonaventura said he didn't know. All he knows is that they will one day make good on their promise. Now if that means Gi Joe characters in the next Transformers movie or an actual crossover film, that seems to be all up in the air with nothing to speak of as of yet. The main take away is that we won't be learning more of this for a while but the idea has not been dropped.
We thank Seibertronian kuhlio was kind ot let us know of new toys available to order on Amazon.com. These are the latest deluxes from the Earthspark Toyline, Prowl (a redeco of Cyberverse Hot Rod) and Thrash (new mold). They are 19.99 so less than deluxes from other lines. links are below along with a review of deluxe Thrash from Cuhuckdawg1999.
This weeks Seibertron.com Twincast / Podcast is ready to go with your host ScottyP along with Kuhlio, Aaarnhide19 and xRotorstormx as they discuss all the exciting news and reveals from the last two weeks, including the new Haslab project, Omega Prime. We also ponder making changes to the past while looking into the future, that of course being the future year 2000.
Episode #343 “In the Future Year 2000” is available directly and in our RSS Feed, and should appear on Apple Podcasts and many other Podcatcher sites within 24 to 48 hours of when you see this news post.
Here is what we discuss in this episode
Haslab's latest crowdfunding project, Omega Prime has been revealed and at time of posting is officially funded!
Legacy Sandstorm has been officially revealed (with some killer photography)
In an interesting Facebook video, Todd McFarlane announced 2 new Transformers page puncher sets that will be available soon.
Transformers 40th anniversary trading cards from Dynamite Entertainment get a brief mention
We take a break from the news to bring you a special topic. Tune in to hear our thoughts on "what's one seemingly small or unremarkable change that you can think of in the history of Transformers that would have potentially changed its course significantly, for better or worse?"
In "40 for 40", its the end of the world as we know it. Okay, not really - its just Y2K. The future - in the year 2000.
Wrapping things up is another round of bragging rights.
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Special Shipping Promos:
$5.00 flat rate shipping if you order 2 or more comics!*
$10.00 flat rate shipping if you order 3 or more toys!* * Domestic orders only. Some exclusions apply.
New Comics New comic books are available, straight from our distributors Diamond and Lunar. We regularly stock at least 40 different titles including Void Rivals, Transformers, GI Joe, Star Wars, My Little Pony, Spawn, Teenage Mutant Ninja Turtles, Star Trek, Sonic the Hedgehog, Vampirella, X-Men, Spider-Man, Hulk, Daredevil and many others. If we don't carry a title that you would like to buy from us, please let us know.
Back Issues Looking to complete your collection? We've been adding a lot of older Transformers comics to our inventory and usually have many Marvel Transformers comics. In addition, we have been going through a backlog of 1980s and 1990s Marvel and DC comics such as Classic X-Men, New Mutants and more. You never know what you will find!
If comics aren't your thing, we also have a variety of new and old Transformers toys available. Check out some of the highlights below! Prices and quantity levels subject to change and may vary from the following information.
Orders ship super fast; usually within 1 business day. All items are well packaged to ensure that your item arrives safely to you. Check out Seibertron's 25,600+ 100% positive feedback score to see what people are saying about their experiences with us.
Visit the Seibertron Store on eBay to view new items that we've recently added. We've always got something of interest available!
Exciting news, Transformers Fans! The HasLab campaign for Transformers: Legacy Robots in Disguise 2001 Omega Prime has achieved its goal with 10,000 backers! A massive thank you to all the incredible fans who made this possible – your support has truly brought Omega Prime to life!
But hold on, the journey isn't over! We've got two epic tiers to unlock:
- 13,000 backers unlocks the mighty 23.5 in (57cm) Matrix Blade – Omega Prime's ultimate weapon!
- 16,000 backers unlocks 2 combinable Global Space Bridge display stands for premium posing of Optimus Prime, Ultra Magnus, or Omega Prime!
Let's keep the momentum going! Together, we can make these incredible additions a reality. Thank you for being the force behind Transformers history!
Hasbro Pulse is offering the opportunity to back the propose Crowdfunded HasLab Transformers: Legacy Robots in Disguise 2001 Omega Prime for $249.99 / £249.99 / €289.99 / HK$2,399 / RM1,349 / S$429 / NT$9,019 plus applicable taxes. Standard shipping and handling to the contiguous United States (and some other regions*) included for Hasbro Pulse Premium members. Shipping and handling charges will be calculated at the time of checkout for non-Hasbro Pulse Premium members. Order until March 14, 2024 at 11:59PM ET.
The first wave of 2024 Studio Series core class figures has been popping up in the US starting at the very end of January and we wanted to give you a heads up. This wave includes Mohawk (the only 2024 figure of a character from the Michael Bay movies), Concept Art Rumble (based on concept art for the Bumblebee film's G1 styled sequence), and a repack of 86 Frenzy (Red) which is great news since that figure has been very hard to find for some. The wave has been found at Target.
Below you will find more images of upcoming redecos for previously released Transformers Generations figures. We have Wheeljack in G1 Sunbow colours. Its out first look at the toy’s alt mode and it’s available to purchase on e-bay if anyone wants to review him early. We also have more images of the Marvel Comics versions of Grimlock and Shockwave. Grimlock comes with swords for 2 other Dinobots previously released in the SS line. We know there will at least be one more toy released in this Marvel Comics deco line.
* Price and quantities subject to change. Shipping costs, taxes and other fees not included in cost shown. Refer to listing for current price and availability.
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