Disney Princesses ditch Mattel for Prince Hasbro
Posted: Mon Sep 29, 2014 11:32 pmIt's official, after nearly two decades, Disney is taking their toy license from Mattel and heading to their biggest rival, Hasbro. This is big news because it's the end of a rather lucrative partnership between arguably the largest multimedia juggernaut, and one of the biggest and longest running toy manufacturers in history. This will be a big win for Hasbro, however, because now Hasbro will produce toys for all of Disney's properties and acquired entities, including Marvel and Star Wars and now Frozen!
Hopefully this will lead to more collectibles such as Takara's Disney Label, where you get a bit of both worlds, all in a rather neat package. With this new partnership, it would be fair to assume that this will be just as lucrative for Hasbro, which in turn works for us, because the better Hasbro does, the better Transformers will do, the happier we'll be.
You can read the full article here at CNN Money, and when you're done reading, come back and leave your thoughts on this.
Keep your optics tuned to Seibertron.com for the latest in news and updates, plus the best galleries around!
Hopefully this will lead to more collectibles such as Takara's Disney Label, where you get a bit of both worlds, all in a rather neat package. With this new partnership, it would be fair to assume that this will be just as lucrative for Hasbro, which in turn works for us, because the better Hasbro does, the better Transformers will do, the happier we'll be.
You can read the full article here at CNN Money, and when you're done reading, come back and leave your thoughts on this.
Keep your optics tuned to Seibertron.com for the latest in news and updates, plus the best galleries around!
Wonder what the decision making was like for something like this.
